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Development of penalty dependent pricing strategy for bicycle sharing and relocation of bicycles using trucks

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2016, 21(6), pp.107-115
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

김웅 1 김기홍 2 Lee, Chul Ung 3

1고려대학교 산업경영공학부
2고려대학고 산업경영공학부
3고려대학교

Accredited

ABSTRACT

In this paper, we propose a Bicycle sharing has grown popular around the cities in the world due to its convenience. However, the bicycle sharing system is not problem-free, and there remains many managerial problems to be solved. In this study, we analyzed pricing strategy of a bicycle sharing system by minimizing the number of bicycles relocated by trucks, the act of which incurs penalty. The objective function is constructed by applying mixed integer programming and is presented as a stochastic model by using Markov chain so that arrival and departure rates of bicycle stations can be utilized in the analysis. The efficiency of the presented model is verified upon the analysis of bicycle sharing data gathered in Daejeon in 2014.

Citation status

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