본문 바로가기
  • Home

How Individual Consumer’s Characteristics Affects Intention to use Smart Watch

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2016, 21(10), pp.143-148
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science

Soon-Hong Kwon 1 Yangwhan Lim 2

1국제대학교
2사이버한국외국어대학교

Accredited

ABSTRACT

Although various wearable devices applying information technologies are launched, only some of them are forming their own markets, and product which general consumers started to use in their daily life is believed to be smart watch. This study is intended to find factors why such smart watches are selected in terms of individual consumer’s characteristics in smart watches whose market is under its early stage. Smart watches are not forming their markets yet and this product is rather closer to a device attached to smart phone. But they would form markets only if their value is approved by themselves. This study looked into a structure under which smart watch forms its preference in terms of individual consumer and consumers are willing to use it. This study has its meaning by looking into factors why smart watch is spreading in market in terms of individual consumer’s characteristics. Results from this study are believed to provide fruitful implication to establish market strategy for wearable devices including smart watch that is not much used yet by consumers.

Citation status

* References for papers published after 2022 are currently being built.