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@article{ART002159884},
author={Soon-Hong Kwon and Yangwhan Lim},
title={How Individual Consumer’s Characteristics Affects Intention to use Smart Watch},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2016},
volume={21},
number={10},
pages={143-148}

TY - JOUR
AU - Soon-Hong Kwon
AU - Yangwhan Lim
TI - How Individual Consumer’s Characteristics Affects Intention to use Smart Watch
JO - Journal of The Korea Society of Computer and Information
PY - 2016
VL - 21
IS - 10
PB - The Korean Society Of Computer And Information
SP - 143
EP - 148
SN - 1598-849X
AB - Although various wearable devices applying information technologies are launched, only some of them are forming their own markets, and product which general consumers started to use in their daily life is believed to be smart watch. This study is intended to find factors why such smart watches are selected in terms of individual consumer’s characteristics in smart watches whose market is under its early stage. Smart watches are not forming their markets yet and this product is rather closer to a device attached to smart phone. But they would form markets only if their value is approved by themselves. This study looked into a structure under which smart watch forms its preference in terms of individual consumer and consumers are willing to use it. This study has its meaning by looking into factors why smart watch is spreading in market in terms of individual consumer’s characteristics. Results from this study are believed to provide fruitful implication to establish market strategy for wearable devices including smart watch that is not much used yet by consumers.
KW - Wearable;Smart Watch;Auxiliary Device;Intention of use
DO -
UR -
ER -

Soon-Hong Kwon and Yangwhan Lim. (2016). How Individual Consumer’s Characteristics Affects Intention to use Smart Watch. Journal of The Korea Society of Computer and Information, 21(10), 143-148.

Soon-Hong Kwon and Yangwhan Lim. 2016, "How Individual Consumer’s Characteristics Affects Intention to use Smart Watch", Journal of The Korea Society of Computer and Information, vol.21, no.10 pp.143-148.

Soon-Hong Kwon, Yangwhan Lim "How Individual Consumer’s Characteristics Affects Intention to use Smart Watch" Journal of The Korea Society of Computer and Information 21.10 pp.143-148 (2016) : 143.

Soon-Hong Kwon, Yangwhan Lim. How Individual Consumer’s Characteristics Affects Intention to use Smart Watch. 2016; 21(10), 143-148.

Soon-Hong Kwon and Yangwhan Lim. "How Individual Consumer’s Characteristics Affects Intention to use Smart Watch" Journal of The Korea Society of Computer and Information 21, no.10 (2016) : 143-148.

Soon-Hong Kwon; Yangwhan Lim. How Individual Consumer’s Characteristics Affects Intention to use Smart Watch. Journal of The Korea Society of Computer and Information, 21(10), 143-148.

Soon-Hong Kwon; Yangwhan Lim. How Individual Consumer’s Characteristics Affects Intention to use Smart Watch. Journal of The Korea Society of Computer and Information. 2016; 21(10) 143-148.

Soon-Hong Kwon, Yangwhan Lim. How Individual Consumer’s Characteristics Affects Intention to use Smart Watch. 2016; 21(10), 143-148.

Soon-Hong Kwon and Yangwhan Lim. "How Individual Consumer’s Characteristics Affects Intention to use Smart Watch" Journal of The Korea Society of Computer and Information 21, no.10 (2016) : 143-148.