What makes University Students to continuously use Cloud Services? - Enjoyment and Social Influence (무엇이 대학생으로 하여금 클라우드 서비스를 계속 사용하도록 만드는가? - 즐거움과 사회적 영향)

Jong Man Lee (이종만); Sang Jong Lee (이상종)

doi:10.9708/jksci.2018.23.01.123

What makes University Students to continuously use Cloud Services? - Enjoyment and Social Influence

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2018, 23(1), pp.123-129
DOI : 10.9708/jksci.2018.23.01.123
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : December 27, 2017
Accepted : January 4, 2018
Published : January 31, 2018

Jong Man Lee ¹, Sang Jong Lee ²

¹동양미래대학교
²메타밸류(주)

Accredited

ABSTRACT

The purpose of this paper is to investigate the influence of utilitarian, hedonic and social motivations on continuance intention to use cloud services. To do this, this study built a research model and examined how ease of use, usefulness, enjoyment, social influence affect the continuance usage intention of cloud services. The survey method was used for this paper, and data from a total of 82 university students were used for the analysis. And structural equation model was used to analyze the data. The results of this empirical study is summarized as followings. First, enjoyment has a direct effect on the continuance usage intention of cloud services. Second, social influence has a direct effect on the continuance usage intention. Further, it will provide meaning suggestion point of the importance of not only utilitarian motivation but also hedonic and social motivations in establishing the use policy of cloud services.

KEYWORDS

Cloud Services, Continuance Usage Intention, Usefulness, Enjoyment, Social Influence

Citation status

* References for papers published after 2023 are currently being built.

[journal] 박이슬 / 2013 / A Study on Factors Affecting the Intention to Use Personal Cloud Service: Focused on the Convergence Model of TAM and PMT / 사이버커뮤니케이션학보 / 사이버커뮤니케이션학회 30(2) : 111~150

[journal] 박대하 / 2013 / A Study on PIMS Controls for PII Outsourcing Management under the Cloud Service Environment / 정보보호학회논문지 / 한국정보보호학회 23(6) : 1267~1276

[journal] S.-D. Lee / 2010 / The strategic steps of cloud services in Korea / Journal of KIISE 28(12) : 34~38

[journal] J.-M. Lee / 2017 / Technology Acceptance Model for Digital Transformation / Industrial Technology Research 26 : 65~70

[journal] F. D. Davis / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / MIS Quarterly 13(3) : 319~340

[journal] F. D. Davis / 1989 / User Acceptance of Computer Technology: A Comparison of Two Theoretical Models / Management Science 35(8) : 982~1003

[journal] H. Heijden / 2004 / User Acceptance of Hedonic Information Systems / MIS Quarterly 28(4) : 695~704

[journal] V. Venkatesh. / 2000 / A Theoretical Extension of the Technology Acceptance Model: Four Longitudinal Field Studies / Management Science 46(2) : 186~204

[journal] V. Venkatesh / 2003 / User Acceptance of Information Technology: Toward a Unified View / MIS Quarterly 27(3) : 425~478

[thesis] F. D. Davis / 1986 / A Technology Acceptance Model for Empirically Testing New End-User Information Systems: Theory and Results / Ph. D / Massachusetts Institute of Technology, Sloan School of Management

[journal] Y.-S. Wang / 2006 / Predicting consumer intention to use mobile service / Information Systems Journal 16(2) : 157~179

[journal] Kwon, O. / 2010 / An Empirical Study on Potential Smartphone Users / Internet and Information Security 1(1) : 55~83

[journal] 이호택 / 2015 / A Study on the Influence of Product Attributes of Smart Device on User Acceptance : Mediating Effect of Utilitarian and Hedonic Motivation / 한국콘텐츠학회 논문지 / 한국콘텐츠학회 15(4) : 454~468

[journal] J. Y.L. Thong. / 2006 / The effects of post-adoption beliefs on the expectation-confirma tion model for information technology continuance / International Journal of HumanComputer Studies 64(9) : 799~810

[journal] 손승혜 / 2011 / Understanding Acceptance of Smartphone among Early Adopters Using Extended Technology Acceptance Model / 한국언론학보 / 한국언론학회 55(2) : 227~251

[web] / SmartPLS / http://www.smartpls.de/

[journal] D. Barclay / 1995 / The Partial Least Squares(PLS) Approach to Causal Modeling, Personal Computer Adoption and Use as an Illustration / Technology Studies 2(2) : 285~309

[book] E. G. Carmines. / 1979 / Reliability and Validity Assessment / SAGE Publications

[journal] W. W. Chin / 1998 / Issues and Opinion on Structural Equation Modeling / MIS Quarterly 22(1) : 7~16

[journal] C. Fornell / 1981 / Evaluating Structural Equation Models with Unobservable Variables and Measurement Error / J. of Marketing Research 18 : 921~950

[book] J. F. Hair / 1998 / Multivariate Data Analysis / Prentice Hall

[journal] R. P. Bagozzi. / 1988 / On the Evaluation of Structural Models / J. of Academy of Marketing Science 16(1) : 77~94

[journal] Y.-M. Huang / 2016 / The factors that predispose students to continuously use cloud services: Social and technological perspectives / Computers & Education 97 : 86~96

[journal] V. Terzis / 2013 / Continuance acceptance of computer based assessment through the integration of user's expectations and perceptions / Computers & Education 62 : 50~61

[journal] 이종만 / 2012 / An Empirical Study on Factors Influencing Non-Work Related Use Behavior of Smartphone / 한국컴퓨터정보학회논문지 / 한국컴퓨터정보학회 17(8) : 115~121

[journal] 이종만 / 2013 / A Study on the Factors Affecting Smart Phone Use Behavior of University Students in Class / 한국컴퓨터정보학회논문지 / 한국컴퓨터정보학회 18(4) : 191~199

KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

What makes University Students to continuously use Cloud Services? - Enjoyment and Social Influence

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

What makes University Students to continuously use Cloud Services? - Enjoyment and Social Influence

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (1)

REFERENCES (26) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.