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Design of Integrated Database for CRM in Automobile Maintenance Industry

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2018, 23(5), pp.55-63
  • DOI : 10.9708/jksci.2018.23.05.055
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : March 22, 2018
  • Accepted : May 25, 2018
  • Published : May 31, 2018

Jung, Lee Sang 1 Jung Dae Hyun 2

1동명대학교
2경남과학기술대학교

Accredited

ABSTRACT

In this paper, we designed a system that integrate and organize customer management programs and databases, which are performed independently of each other. And we designed the system so that it can be used for future marketing by implementing the system to share and efficiently utilize mutual independent maintenance information. From the CRM perspective, a comprehensive information system ghat manages every information on both new cars and second hand cares grom their purchase, to parts, to insurance, and to scraping needs to be established. The following should be applied in the establishment of the IAMS. Auto makers or auto maintenance services providers exclusive management of information on customers and their car maintenance services is aggravating the customer’s inconvenience and complaints. In addition, the service provider has difficulty providing consistent maintenance services because it has little information about previous auto maintenance services the customer received. Besides, the customers who have no information on costs of parts and labor tend to hesitate to trust the costs of maintenance services. This study to provide customers with systematic maintenance service and causing them some inconvenience. Therefore, in order to maintain existing customers, auto maintenance service providers should provide services the customers wanted on the basis of accurate information about them.

Citation status

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