Research on the Factors Affecting the Willingness to Pay for Digital Music (전자 음악 지불의도에 영향을 미치는 요인에 관한 연구)

Yan Zhou

doi:10.9708/jksci.2019.24.06.081

Research on the Factors Affecting the Willingness to Pay for Digital Music

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2019, 24(6), pp.81-88
DOI : 10.9708/jksci.2019.24.06.081
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : May 30, 2019
Accepted : June 21, 2019
Published : June 28, 2019

Yan Zhou ¹

¹Anshan Normal University

Accredited

ABSTRACT

Based on the theory of planned behavior and the theory of legal deterrence, this study takes consumers' willingness to pay for digital music as the research object, investigates the consumers who have digital music consumption channels and behaviors, and discusses the willingness of consumers to pay for digital music and its influencing factors. The study attempts to achieve the following research purposes: First, explore the influencing factors of willingness to pay for digital music using domestic and foreign literature research and related content analysis. Second, we want to examine the effect of Attitude, Collective Specifications, Quality Sensitivity and Music affinity on willingness to pay. Third, Legal deterrence and resource availability tries to verify whether there is a moderating effect between Attitude, Collective Specifications, Quality Sensitivity and Music affinity and willingness to pay. The research data was collected in 2019 between April 6th to May 8th. Questionnaires were randomly distributed in fixed places, mainly in Hubei Province, China. A total of 393 questionnaires were selected for data analysis. Based on the previous theoretical review and empirical analysis, the study draws the following conclusions: Firstly, attitude, collective specifications, quality sensitivity and music affinity have an impact on the willingness to pay. Second, Legal deterrence has a regulatory effect on the relationship among quality sensitivity, musical affinity and the willingness to pay. Last the resource availability has a significant impact on the willingness to pay. It also has a regulatory effect on the relationship among quality sensitivity, music affinity and the willingness to pay.

KEYWORDS

Digital Music, Attitude, Collective Specifications, Resource availability, Legal deterrence, Willingness to pay

Citation status

* References for papers published after 2023 are currently being built.

[journal] W. Chen / 2018 / Digital Music Access platform and user motivation research 12 : 345~354

[journal] G. Adomavicius / 2017 / Effects of online recommendations on consumers’willingness to pay / Information Systems Research 29(1) : 84~102

[journal] L. Aguiar / 2017 / Let the music play? Free streaming and its effects on digital music consumption / Information Economics and Policy 41 : 1~14

[journal] J. S. Chiou / 2015 / The antecedents of music piracy attitudes and intentions / Journal of Business Ethics 57 : 161~174

[journal] Q. Li / 2018 / Effects of consumer visit to online community and product channel on local sales of large consumer goods : Evidence from real estate industry / The Journal of Strategic Information Systems 27(2) : 191~204

[journal] L. Aguiar / 2016 / Digital music consumption on the internet : evidence from clickstream data / Information Economics and Policy 34 : 27~43

[journal] Y. Sang / 2015 / Understanding the intentions behind illegal downloading : A comparative study of American and Korean college students / Telematics and Informatics 32 : 333~343

[journal] H. Su / 2018 / The times they are a-changin’ : Digital music value in transition from piracy to streaming / Digital Piracy 10(2) : 29~50

[journal] H. Datta / 2017 / Changing their tune : How consumers’ adoption of online streaming affects music consumption and discovery / Marketing Science 37(1) : 5~21

[journal] J. Meyer / 2018 / Pricing hybrid bundles by understanding the drivers of willingness to pay / Journal of the Academy of Marketing Science 46(3) : 497~515

[journal] M. M. Jambon / 2012 / College students'moral evaluations of illegal music downloading / Journal of Applied Developmental Psychology 33 : 31~39

[journal] C. Liao / 2017 / Factors driving digital music purchases / Social Behavior and Personality : an international journal 45(4) : 583~598

[journal] A. J. Setterstrom / 2018 / The impact of social environment on willingness to pay for online content / Journal of Internet Commerce 17(3) : 283~309

[journal] M. P. Fritze / 2019 / Digital transformation and possession attachment : examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies / Electronic Commerce Research 19(2) : 311~337

[journal] O. Tawiah / 2017 / Converting Pirates through Participative Schemes for Digital Goods: Exploring “Pay What You Want” and Persuasive Computing in Online Music 10(6) : 893~913

[journal] J, Kim / 2017 / What do consumers prefer for music streaming services?: A comparative study between Korea and US / Telecommunications Policy 41(4) : 263~272

KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

Research on the Factors Affecting the Willingness to Pay for Digital Music

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

Research on the Factors Affecting the Willingness to Pay for Digital Music

ABSTRACT

KEYWORDS

Statistics

Tools

Issue List

Citation status

KCI Citation Counts (0)

REFERENCES (16) * References for papers published after 2023 are currently being built.

Search PDF

Citation

* References for papers published after 2023 are currently being built.