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An Ultrasonic Wave Encoder and Decoder for Indoor Positioning of Mobile Marketing System

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2019, 24(7), pp.93-100
  • DOI : 10.9708/jksci.2019.24.07.093
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : May 8, 2019
  • Accepted : June 10, 2019
  • Published : July 31, 2019

Youngmo Kim 1 Se-Young Jang 1 Byuong-Chan Park 1 Kyung-Sik Bang 2 Seok-Yoon Kim 1

1숭실대학교
2(주)아이티밥

Accredited

ABSTRACT

In this paper, we propose an intelligent marketing service system that can provide custom advertisements and events to both businesses and customers by identifying the location and contents using the ultrasonic signals and feature information in voice signals. We also develop the encoding and decoding algorithm of ultrasonic signals for this system and analyze the performance evaluation results. With the development of the hyper-connected society, the on-line marketing has been activated and is growing in size. Existing store marketing applications have disadvantages that customers have to find out events or promotional materials that the headquarters or stores throughusing the corresponding applications whenever they visit them. To solve these problems, there are attempts to create intelligent marketing tools using GPS technology and voice recognition technology. However, this approach has difficulties in technology development due to accuracy of location and speed of comparison and retrieval of voice recognition technology, and marketing services for customer relation are also much simplified.

Citation status

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