@article{ART002627099},
author={Mi-Jung Bok and Hong Eun Sil},
title={Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2020},
volume={25},
number={9},
pages={151-158},
doi={10.9708/jksci.2020.25.09.151}
TY - JOUR
AU - Mi-Jung Bok
AU - Hong Eun Sil
TI - Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation
JO - Journal of The Korea Society of Computer and Information
PY - 2020
VL - 25
IS - 9
PB - The Korean Society Of Computer And Information
SP - 151
EP - 158
SN - 1598-849X
AB - The purpose of this study was to analyze the characteristics of each type after categorizing the clothing lifestyle of 394 male office workers in their 30s and 50s. The data were analyzed with PASW 18.0 using frequency analysis, k-means cluster analysis, one-way ANOVA and crosstabs analysis. According to findings, first of all, types of clothing lifestyle are divided into 4 groups: a type of fashion leader(22.3%), a type of price sensitive(12.2%), a type of fashion indifference(27.9%), a type of normcore fashion(37.6%).
Secondly, the types of clothing lifestyle showed statistically significant difference age, marital status, job and monthly average household income of socio-economic variables. Thirdly, the types of clothing lifestyle showed statistically significant difference monthly average appearance care cost, suit count, monthly average clothing purchase cost, average purchase cost of one suit.
KW - Clothing lifestyle;Fashion leader;Price sensitive;Fashion indifference;Normcore fashion
DO - 10.9708/jksci.2020.25.09.151
ER -
Mi-Jung Bok and Hong Eun Sil. (2020). Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation. Journal of The Korea Society of Computer and Information, 25(9), 151-158.
Mi-Jung Bok and Hong Eun Sil. 2020, "Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation", Journal of The Korea Society of Computer and Information, vol.25, no.9 pp.151-158. Available from: doi:10.9708/jksci.2020.25.09.151
Mi-Jung Bok, Hong Eun Sil "Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation" Journal of The Korea Society of Computer and Information 25.9 pp.151-158 (2020) : 151.
Mi-Jung Bok, Hong Eun Sil. Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation. 2020; 25(9), 151-158. Available from: doi:10.9708/jksci.2020.25.09.151
Mi-Jung Bok and Hong Eun Sil. "Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation" Journal of The Korea Society of Computer and Information 25, no.9 (2020) : 151-158.doi: 10.9708/jksci.2020.25.09.151
Mi-Jung Bok; Hong Eun Sil. Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation. Journal of The Korea Society of Computer and Information, 25(9), 151-158. doi: 10.9708/jksci.2020.25.09.151
Mi-Jung Bok; Hong Eun Sil. Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation. Journal of The Korea Society of Computer and Information. 2020; 25(9) 151-158. doi: 10.9708/jksci.2020.25.09.151
Mi-Jung Bok, Hong Eun Sil. Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation. 2020; 25(9), 151-158. Available from: doi:10.9708/jksci.2020.25.09.151
Mi-Jung Bok and Hong Eun Sil. "Analysis of Types and Characteristics of Clothing Lifestyle of the New Forty Generation" Journal of The Korea Society of Computer and Information 25, no.9 (2020) : 151-158.doi: 10.9708/jksci.2020.25.09.151
