@article{ART002665504},
author={Ji-Hyun Song and Gye-Beom Jo},
title={A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2020},
volume={25},
number={12},
pages={305-313},
doi={10.9708/jksci.2020.25.12.305}
TY - JOUR
AU - Ji-Hyun Song
AU - Gye-Beom Jo
TI - A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing
JO - Journal of The Korea Society of Computer and Information
PY - 2020
VL - 25
IS - 12
PB - The Korean Society Of Computer And Information
SP - 305
EP - 313
SN - 1598-849X
AB - In this paper, We Propose a ways how franchise service of delivery app should be made by analyzing the effect of delivery app usage properties of food service franchisee on satisfaction, business performance and intention of reusing, and suggest support plan of delivery app for franchise by food service franchisee. This study conducted survey on 212 franchises that have experience using delivery app among food service franchisees. To verify the hypothesis of the study, single regression and multiple regression analysis were conducted for verifying the relationship between variables. Key results of the study are as follows. First, it was found that the delivery app usage properties of food service franchisee had a positive relationship with satisfaction. Second, it was found that the delivery app usage properties of food service franchisee had positive relationship with business performance. Third, the satisfaction was found to affect business performance. Fourth, it was found that the satisfaction didn't affect the intention of reusing, and business performance was found to have a positive effect on the intention of reusing. It is necessary to increase the satisfaction of using of franchises through continuous management and reasonable pricing policies, and the headquarter of franchisee should be able to contribute to energetic sales of franchises through effective cooperation with delivery app companies.
KW - Franchise;Delivery App;Satisfaction;Business Performance;Intention of Reusing
DO - 10.9708/jksci.2020.25.12.305
ER -
Ji-Hyun Song and Gye-Beom Jo. (2020). A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing. Journal of The Korea Society of Computer and Information, 25(12), 305-313.
Ji-Hyun Song and Gye-Beom Jo. 2020, "A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing", Journal of The Korea Society of Computer and Information, vol.25, no.12 pp.305-313. Available from: doi:10.9708/jksci.2020.25.12.305
Ji-Hyun Song, Gye-Beom Jo "A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing" Journal of The Korea Society of Computer and Information 25.12 pp.305-313 (2020) : 305.
Ji-Hyun Song, Gye-Beom Jo. A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing. 2020; 25(12), 305-313. Available from: doi:10.9708/jksci.2020.25.12.305
Ji-Hyun Song and Gye-Beom Jo. "A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing" Journal of The Korea Society of Computer and Information 25, no.12 (2020) : 305-313.doi: 10.9708/jksci.2020.25.12.305
Ji-Hyun Song; Gye-Beom Jo. A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing. Journal of The Korea Society of Computer and Information, 25(12), 305-313. doi: 10.9708/jksci.2020.25.12.305
Ji-Hyun Song; Gye-Beom Jo. A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing. Journal of The Korea Society of Computer and Information. 2020; 25(12) 305-313. doi: 10.9708/jksci.2020.25.12.305
Ji-Hyun Song, Gye-Beom Jo. A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing. 2020; 25(12), 305-313. Available from: doi:10.9708/jksci.2020.25.12.305
Ji-Hyun Song and Gye-Beom Jo. "A Study on the Effect of Delivery App Usage Properties of Food service Franchisee on the Satisfaction, Business Performance and Intention of Reusing" Journal of The Korea Society of Computer and Information 25, no.12 (2020) : 305-313.doi: 10.9708/jksci.2020.25.12.305
