A Study on the Factors of Shared Accommodation Services

Wei-Jia Li (이위가); LIU ZIYANG (LIUZIYANG)

doi:10.9708/jksci.2021.26.07.083

A Study on the Factors of Shared Accommodation Services

Journal of The Korea Society of Computer and Information
Abbr : JKSCI
2021, 26(7), pp.83-89
DOI : 10.9708/jksci.2021.26.07.083
Publisher : The Korean Society Of Computer And Information
Research Area : Engineering > Computer Science
Received : May 18, 2021
Accepted : June 28, 2021
Published : July 30, 2021

Wei-Jia Li ¹, LIU ZIYANG ¹

¹경기대학교

Accredited

ABSTRACT

This study explore the perceived differences of factors influencing the shared accommodation in China, and the influencing paths of consumers’ use of shared accommodation. This paper collects the questionnaire survey of the Chinese shared accommodation user and applies method of Amos V23.0. The results showed that perceived usefulness and perceived pleasure had positive effects on trust, and they also have indirect positive effects on perceived intention through trust, while perceived risk and perceived ease of use had no significant effects on trust. The conclusion is helpful to promote the long-term development of sharing accommodation companies by satisfying the needs of consumers from the point of view of consumers.

KEYWORDS

Sharing Economy, Trust, Use Intention, Perceived Ease of Use, Perceived Usefulness, Perceived Playfulness

Citation status

* References for papers published after 2023 are currently being built.

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KJCKorea
Journal Central

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A Study on the Factors of Shared Accommodation Services

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of The Korea Society of Computer and Information 2023 KCI Impact Factor : 0.65

A Study on the Factors of Shared Accommodation Services

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.