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A Study on the Factors of Shared Accommodation Services

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2021, 26(7), pp.83-89
  • DOI : 10.9708/jksci.2021.26.07.083
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : May 18, 2021
  • Accepted : June 28, 2021
  • Published : July 30, 2021

Wei-Jia Li 1 LIU ZIYANG 1

1경기대학교

Accredited

ABSTRACT

This study explore the perceived differences of factors influencing the shared accommodation in China, and the influencing paths of consumers’ use of shared accommodation. This paper collects the questionnaire survey of the Chinese shared accommodation user and applies method of Amos V23.0. The results showed that perceived usefulness and perceived pleasure had positive effects on trust, and they also have indirect positive effects on perceived intention through trust, while perceived risk and perceived ease of use had no significant effects on trust. The conclusion is helpful to promote the long-term development of sharing accommodation companies by satisfying the needs of consumers from the point of view of consumers.

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