@article{ART002814953},
author={Na-Eun Jung and Hyung-Seok Lee},
title={A Study on the Selection Factors of Mobile Fashion Shopping Apps},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={2},
pages={229-236},
doi={10.9708/jksci.2022.27.02.229}
TY - JOUR
AU - Na-Eun Jung
AU - Hyung-Seok Lee
TI - A Study on the Selection Factors of Mobile Fashion Shopping Apps
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 2
PB - The Korean Society Of Computer And Information
SP - 229
EP - 236
SN - 1598-849X
AB - In this study, we proposed a hierarchical model of a mobile fashion shopping apps to find out factors that consumers consider when choosing a mobile fashion shopping apps, and also derived priorities by calculating the weights of the selection factors. To estimate the priorities of selection factors, we analyzed survey data collected from consumers who are currently using a mobile fashion shopping apps. As a result of this study, the first-step selection factors of the mobile fashion shopping apps consisted of economics, informativity, convenience, reliability, and additional service, and economics factor revealed to be the most important. Additionally, in the result of synthesizing the weights of the first-step and second-step selection factors, the coupons and discount event factor was found to be the most important.
In the fierce competition of various mobile fashion shopping apps, the findings of this study not only proposed the evaluation model of mobile fashion shopping apps using the AHP technique but provided the priority of consumers’ selection factors for mobile fashion shopping apps.
KW - AHP;Mobile shopping;Fashion shopping apps;Mobile apps;Priority
DO - 10.9708/jksci.2022.27.02.229
ER -
Na-Eun Jung and Hyung-Seok Lee. (2022). A Study on the Selection Factors of Mobile Fashion Shopping Apps. Journal of The Korea Society of Computer and Information, 27(2), 229-236.
Na-Eun Jung and Hyung-Seok Lee. 2022, "A Study on the Selection Factors of Mobile Fashion Shopping Apps", Journal of The Korea Society of Computer and Information, vol.27, no.2 pp.229-236. Available from: doi:10.9708/jksci.2022.27.02.229
Na-Eun Jung, Hyung-Seok Lee "A Study on the Selection Factors of Mobile Fashion Shopping Apps" Journal of The Korea Society of Computer and Information 27.2 pp.229-236 (2022) : 229.
Na-Eun Jung, Hyung-Seok Lee. A Study on the Selection Factors of Mobile Fashion Shopping Apps. 2022; 27(2), 229-236. Available from: doi:10.9708/jksci.2022.27.02.229
Na-Eun Jung and Hyung-Seok Lee. "A Study on the Selection Factors of Mobile Fashion Shopping Apps" Journal of The Korea Society of Computer and Information 27, no.2 (2022) : 229-236.doi: 10.9708/jksci.2022.27.02.229
Na-Eun Jung; Hyung-Seok Lee. A Study on the Selection Factors of Mobile Fashion Shopping Apps. Journal of The Korea Society of Computer and Information, 27(2), 229-236. doi: 10.9708/jksci.2022.27.02.229
Na-Eun Jung; Hyung-Seok Lee. A Study on the Selection Factors of Mobile Fashion Shopping Apps. Journal of The Korea Society of Computer and Information. 2022; 27(2) 229-236. doi: 10.9708/jksci.2022.27.02.229
Na-Eun Jung, Hyung-Seok Lee. A Study on the Selection Factors of Mobile Fashion Shopping Apps. 2022; 27(2), 229-236. Available from: doi:10.9708/jksci.2022.27.02.229
Na-Eun Jung and Hyung-Seok Lee. "A Study on the Selection Factors of Mobile Fashion Shopping Apps" Journal of The Korea Society of Computer and Information 27, no.2 (2022) : 229-236.doi: 10.9708/jksci.2022.27.02.229
