@article{ART002908031},
author={Ga-Ram You and Bo-A Rhee},
title={A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={12},
pages={101-110},
doi={10.9708/jksci.2022.27.12.101}
TY - JOUR
AU - Ga-Ram You
AU - Bo-A Rhee
TI - A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 12
PB - The Korean Society Of Computer And Information
SP - 101
EP - 110
SN - 1598-849X
AB - This study sheds light on the Instagrammable features and viewing experiences of . A research model and hypotheses are formulated using variables including Experience Quality (EQ), Perceived Value (PV), Attitude toward AWA (ATAWA) and Behavioral Intention toward AWA (BITAWA). Although AWA has strong the Instagrammable features in terms of PV, it provides aesthetic or healing experience rather than a pleasure. PV has a significant correlation with DOS and DOI, but it does not influence on BITAWA. In addition, DOS has a positive impact on the increase in DOI, length of viewing time and intention to upload and share photos on Instagram.
KW - Instagrammable exhibition;Perceived Value(PV);Experience Quality(EQ);Degree of Satisfaction(DOS);Degree of Immersion(DOI);Behavioral Intentions toward AWA(BITAWA)
DO - 10.9708/jksci.2022.27.12.101
ER -
Ga-Ram You and Bo-A Rhee. (2022). A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
. Journal of The Korea Society of Computer and Information, 27(12), 101-110.
Ga-Ram You and Bo-A Rhee. 2022, "A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
", Journal of The Korea Society of Computer and Information, vol.27, no.12 pp.101-110. Available from: doi:10.9708/jksci.2022.27.12.101
Ga-Ram You, Bo-A Rhee "A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
" Journal of The Korea Society of Computer and Information 27.12 pp.101-110 (2022) : 101.
Ga-Ram You, Bo-A Rhee. A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
. 2022; 27(12), 101-110. Available from: doi:10.9708/jksci.2022.27.12.101
Ga-Ram You and Bo-A Rhee. "A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
" Journal of The Korea Society of Computer and Information 27, no.12 (2022) : 101-110.doi: 10.9708/jksci.2022.27.12.101
Ga-Ram You; Bo-A Rhee. A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
. Journal of The Korea Society of Computer and Information, 27(12), 101-110. doi: 10.9708/jksci.2022.27.12.101
Ga-Ram You; Bo-A Rhee. A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
. Journal of The Korea Society of Computer and Information. 2022; 27(12) 101-110. doi: 10.9708/jksci.2022.27.12.101
Ga-Ram You, Bo-A Rhee. A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
. 2022; 27(12), 101-110. Available from: doi:10.9708/jksci.2022.27.12.101
Ga-Ram You and Bo-A Rhee. "A Study on Instagrammable Features and Viewing Experiences: Focusing on the Exhibition of
" Journal of The Korea Society of Computer and Information 27, no.12 (2022) : 101-110.doi: 10.9708/jksci.2022.27.12.101
