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Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2022, 27(12), pp.293-301
  • DOI : 10.9708/jksci.2022.27.12.293
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : November 10, 2022
  • Accepted : December 15, 2022
  • Published : December 30, 2022

Wei-Jia Li 1 Zi-yang Liu 1 Qiao Yang 1

1경기대학교

Accredited

ABSTRACT

Based on the VAM model of the consumer behavior research framework, combined with the altruistic variable of environmental awareness, this paper constructs a research model on the impact of perceived value, perceived risk and environmental awareness on purchase intention, and deeply analyzes the driving factors of perceived value and perceived risk. By collecting 612 valid questionnaires, data was analyzed by using SPSS 24.0 and AMOS 24.0, the results were concluded. Perceived usefulness, perceived entertainment, Technicality, and Energy Awareness all have a significant positive impact on the purchase intention of new energy vehicles; Perceived Fee has a negative impact on purchase intention. The results of this study can provide strategies for companies to improve marketing, reduce consumers' perceived risks, provide beneficial supplements to companies in promoting the environmental protection attributes of new energy vehicles and their own environmental protection efforts, and promote the balance of economic and environmental benefits.

Citation status

* References for papers published after 2022 are currently being built.

This paper was written with support from the National Research Foundation of Korea.