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@article{ART002908054},
author={Wei-Jia Li and LIU ZIYANG and Qiao Yang},
title={Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2022},
volume={27},
number={12},
pages={293-301},
doi={10.9708/jksci.2022.27.12.293}

TY - JOUR
AU - Wei-Jia Li
AU - LIU ZIYANG
AU - Qiao Yang
TI - Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory
JO - Journal of The Korea Society of Computer and Information
PY - 2022
VL - 27
IS - 12
PB - The Korean Society Of Computer And Information
SP - 293
EP - 301
SN - 1598-849X
AB - Based on the VAM model of the consumer behavior research framework, combined with the altruistic variable of environmental awareness, this paper constructs a research model on the impact of perceived value, perceived risk and environmental awareness on purchase intention, and deeply analyzes the driving factors of perceived value and perceived risk. By collecting 612 valid questionnaires, data was analyzed by using SPSS 24.0 and AMOS 24.0, the results were concluded. Perceived usefulness, perceived entertainment, Technicality, and Energy Awareness all have a significant positive impact on the purchase intention of new energy vehicles; Perceived Fee has a negative impact on purchase intention. The results of this study can provide strategies for companies to improve marketing, reduce consumers' perceived risks, provide beneficial supplements to companies in promoting the environmental protection attributes of new energy vehicles and their own environmental protection efforts, and promote the balance of economic and environmental benefits.
KW - New Energy Vehicles;Environmental Awareness;VAM model;Perceived Benefit-Perceived Risk Model;Purchase Intention
DO - 10.9708/jksci.2022.27.12.293
ER -

Wei-Jia Li, LIU ZIYANG and Qiao Yang. (2022). Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory. Journal of The Korea Society of Computer and Information, 27(12), 293-301.

Wei-Jia Li, LIU ZIYANG and Qiao Yang. 2022, "Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory", Journal of The Korea Society of Computer and Information, vol.27, no.12 pp.293-301. Available from: doi:10.9708/jksci.2022.27.12.293

Wei-Jia Li, LIU ZIYANG, Qiao Yang "Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory" Journal of The Korea Society of Computer and Information 27.12 pp.293-301 (2022) : 293.

Wei-Jia Li, LIU ZIYANG, Qiao Yang. Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory. 2022; 27(12), 293-301. Available from: doi:10.9708/jksci.2022.27.12.293

Wei-Jia Li, LIU ZIYANG and Qiao Yang. "Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory" Journal of The Korea Society of Computer and Information 27, no.12 (2022) : 293-301.doi: 10.9708/jksci.2022.27.12.293

Wei-Jia Li; LIU ZIYANG; Qiao Yang. Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory. Journal of The Korea Society of Computer and Information, 27(12), 293-301. doi: 10.9708/jksci.2022.27.12.293

Wei-Jia Li; LIU ZIYANG; Qiao Yang. Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory. Journal of The Korea Society of Computer and Information. 2022; 27(12) 293-301. doi: 10.9708/jksci.2022.27.12.293

Wei-Jia Li, LIU ZIYANG, Qiao Yang. Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory. 2022; 27(12), 293-301. Available from: doi:10.9708/jksci.2022.27.12.293

Wei-Jia Li, LIU ZIYANG and Qiao Yang. "Research on the influencing factors of new energy vehicles Based on VAM theory and Environmental awareness theory" Journal of The Korea Society of Computer and Information 27, no.12 (2022) : 293-301.doi: 10.9708/jksci.2022.27.12.293