본문 바로가기
  • Home

A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2023, 28(7), pp.179-187
  • DOI : 10.9708/jksci.2023.28.07.179
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : June 20, 2023
  • Accepted : July 10, 2023
  • Published : July 31, 2023

Wenlong Lu 1 Yung Ho Suh 1 Sae Bom Lee 2

1경희대학교
2삼육대학교

Accredited

ABSTRACT

Consumer trust plays a crucial role in the development of the sharing economy. This study primarily focuses on the factors influencing consumer trust and examines the case of ofo, a former leader in China's bike-sharing industry. This paper analyzes the decline in consumer trust in ofo, which can be attributed to internal management issues and the near-bankruptcy situation. The "difficulty in refunds" issue faced by ofo since December 2018 has been growing continuously, and this study explores the factors influencing trust and distrust in this context. By considering product factors (quality), platform factors (payment security, privacy protection, reputation), and social factors (social norms, government regulation) as independent variables, the study analyzes the factors affecting consumer trust. The analysis results revealed that as consumers' distrust towards shared bikes increases, their switching intention also increases. The company's reputation and social norms were found to influence both trust and distrust, while government regulation was found to influence trust. The research findings provide insights relevant to sharing economy platforms and offer guidance for future studies.

Citation status

* References for papers published after 2023 are currently being built.