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@article{ART002982423},
author={Wenlong Lu and Yung Ho Suh and Sae Bom Lee},
title={A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2023},
volume={28},
number={7},
pages={179-187},
doi={10.9708/jksci.2023.28.07.179}

TY - JOUR
AU - Wenlong Lu
AU - Yung Ho Suh
AU - Sae Bom Lee
TI - A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust
JO - Journal of The Korea Society of Computer and Information
PY - 2023
VL - 28
IS - 7
PB - The Korean Society Of Computer And Information
SP - 179
EP - 187
SN - 1598-849X
AB - Consumer trust plays a crucial role in the development of the sharing economy. This study primarily focuses on the factors influencing consumer trust and examines the case of ofo, a former leader in China's bike-sharing industry. This paper analyzes the decline in consumer trust in ofo, which can be attributed to internal management issues and the near-bankruptcy situation. The "difficulty in refunds" issue faced by ofo since December 2018 has been growing continuously, and this study explores the factors influencing trust and distrust in this context. By considering product factors (quality), platform factors (payment security, privacy protection, reputation), and social factors (social norms, government regulation) as independent variables, the study analyzes the factors affecting consumer trust. The analysis results revealed that as consumers' distrust towards shared bikes increases, their switching intention also increases. The company's reputation and social norms were found to influence both trust and distrust, while government regulation was found to influence trust. The research findings provide insights relevant to sharing economy platforms and offer guidance for future studies.
KW - China;Sharing Economy;OFO;Trust;Distrust;Switching Intention
DO - 10.9708/jksci.2023.28.07.179
ER -

Wenlong Lu, Yung Ho Suh and Sae Bom Lee. (2023). A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust. Journal of The Korea Society of Computer and Information, 28(7), 179-187.

Wenlong Lu, Yung Ho Suh and Sae Bom Lee. 2023, "A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust", Journal of The Korea Society of Computer and Information, vol.28, no.7 pp.179-187. Available from: doi:10.9708/jksci.2023.28.07.179

Wenlong Lu, Yung Ho Suh, Sae Bom Lee "A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust" Journal of The Korea Society of Computer and Information 28.7 pp.179-187 (2023) : 179.

Wenlong Lu, Yung Ho Suh, Sae Bom Lee. A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust. 2023; 28(7), 179-187. Available from: doi:10.9708/jksci.2023.28.07.179

Wenlong Lu, Yung Ho Suh and Sae Bom Lee. "A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust" Journal of The Korea Society of Computer and Information 28, no.7 (2023) : 179-187.doi: 10.9708/jksci.2023.28.07.179

Wenlong Lu; Yung Ho Suh; Sae Bom Lee. A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust. Journal of The Korea Society of Computer and Information, 28(7), 179-187. doi: 10.9708/jksci.2023.28.07.179

Wenlong Lu; Yung Ho Suh; Sae Bom Lee. A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust. Journal of The Korea Society of Computer and Information. 2023; 28(7) 179-187. doi: 10.9708/jksci.2023.28.07.179

Wenlong Lu, Yung Ho Suh, Sae Bom Lee. A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust. 2023; 28(7), 179-187. Available from: doi:10.9708/jksci.2023.28.07.179

Wenlong Lu, Yung Ho Suh and Sae Bom Lee. "A Study on China's Intention to Switching to Shared Bike Platforms: Mechanisms of Trust and Distrust" Journal of The Korea Society of Computer and Information 28, no.7 (2023) : 179-187.doi: 10.9708/jksci.2023.28.07.179