본문 바로가기
  • Home

Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model

  • Journal of The Korea Society of Computer and Information
  • Abbr : JKSCI
  • 2024, 29(1), pp.85-96
  • DOI : 10.9708/jksci.2024.29.01.085
  • Publisher : The Korean Society Of Computer And Information
  • Research Area : Engineering > Computer Science
  • Received : December 15, 2023
  • Accepted : January 15, 2024
  • Published : January 31, 2024

Congying Sun 1 LIU ZIYANG 1

1경기대학교

Accredited

ABSTRACT

As users of paid media readers' satisfaction with usage directly affects the promotion and development of paid media in China. Based on relevant research literature on user sustained use behavior, using the Expectation Confirmation Model as the framework, China paid media Caixin is used as a content product to construct a sustained use model for paid media. At the same time, the operational definition and theoretical assumptions of the variables in the model were provided, laying the foundation for subsequent empirical research on the effectiveness of the model.The research results show that paid media's social influence and performance expectations have a positive impact on Caixin App readers’ adoption behavior,perceived usefulness and expection confirmation has a positive impact on Caixin App readers’ satisfaction . Adoption behavior and satisfaction has a positive effect on continue using intention, what’s more,the perceived usefulness also has a positive effect on continue using intention.

Citation status

* References for papers published after 2022 are currently being built.