@article{ART003048102},
author={Cong-Ying Sun and Zi-yang Liu},
title={Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2024},
volume={29},
number={1},
pages={85-96},
doi={10.9708/jksci.2024.29.01.085}
TY - JOUR
AU - Cong-Ying Sun
AU - Zi-yang Liu
TI - Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model
JO - Journal of The Korea Society of Computer and Information
PY - 2024
VL - 29
IS - 1
PB - The Korean Society Of Computer And Information
SP - 85
EP - 96
SN - 1598-849X
AB - As users of paid media readers' satisfaction with usage directly affects the promotion and development of paid media in China. Based on relevant research literature on user sustained use behavior, using the Expectation Confirmation Model as the framework, China paid media Caixin is used as a content product to construct a sustained use model for paid media. At the same time, the operational definition and theoretical assumptions of the variables in the model were provided, laying the foundation for subsequent empirical research on the effectiveness of the model.The research results show that paid media's social influence and performance expectations have a positive impact on Caixin App readers’ adoption behavior,perceived usefulness and expection confirmation has a positive impact on Caixin App readers’ satisfaction . Adoption behavior and satisfaction has a positive effect on continue using intention, what’s more,the perceived usefulness also has a positive effect on continue using intention.
KW - Paid Media;Continuous Use Intention;Expectation Confirmation Model
DO - 10.9708/jksci.2024.29.01.085
ER -
Cong-Ying Sun and Zi-yang Liu. (2024). Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model. Journal of The Korea Society of Computer and Information, 29(1), 85-96.
Cong-Ying Sun and Zi-yang Liu. 2024, "Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model", Journal of The Korea Society of Computer and Information, vol.29, no.1 pp.85-96. Available from: doi:10.9708/jksci.2024.29.01.085
Cong-Ying Sun, Zi-yang Liu "Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model" Journal of The Korea Society of Computer and Information 29.1 pp.85-96 (2024) : 85.
Cong-Ying Sun, Zi-yang Liu. Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model. 2024; 29(1), 85-96. Available from: doi:10.9708/jksci.2024.29.01.085
Cong-Ying Sun and Zi-yang Liu. "Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model" Journal of The Korea Society of Computer and Information 29, no.1 (2024) : 85-96.doi: 10.9708/jksci.2024.29.01.085
Cong-Ying Sun; Zi-yang Liu. Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model. Journal of The Korea Society of Computer and Information, 29(1), 85-96. doi: 10.9708/jksci.2024.29.01.085
Cong-Ying Sun; Zi-yang Liu. Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model. Journal of The Korea Society of Computer and Information. 2024; 29(1) 85-96. doi: 10.9708/jksci.2024.29.01.085
Cong-Ying Sun, Zi-yang Liu. Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model. 2024; 29(1), 85-96. Available from: doi:10.9708/jksci.2024.29.01.085
Cong-Ying Sun and Zi-yang Liu. "Continuous Use Intention of Paid Reading Media: Influencing Factors, Mechanisms, and Improvement Paths --Empirical Research Based on Expectation Confirmation (ECT) Model" Journal of The Korea Society of Computer and Information 29, no.1 (2024) : 85-96.doi: 10.9708/jksci.2024.29.01.085
