@article{ART003104510},
author={Yongfeng Hu and Haojie Jiang and Chi Gong},
title={Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2024},
volume={29},
number={7},
pages={53-71}
TY - JOUR
AU - Yongfeng Hu
AU - Haojie Jiang
AU - Chi Gong
TI - Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model
JO - Journal of The Korea Society of Computer and Information
PY - 2024
VL - 29
IS - 7
PB - The Korean Society Of Computer And Information
SP - 53
EP - 71
SN - 1598-849X
AB - Generative Artificial Intelligence (AI) has become the focus of societal attention due to its wide range of applications and profound impact. This paper constructs a comprehensive theoretical model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), integrating variables such as Personal Innovativeness and Perceived Risk to study the key factors influencing enterprises' adoption of Generative AI. We employed Structural Equation Modeling (SEM) to verify the hypothesized paths and used the Bootstrapping method to test the mediating effect of Behavioral Intention. Additionally, we explored the moderating effect of Perceived Risk through Hierarchical Regression Analysis. The results indicate that Performance Expectancy, Effort Expectancy, Social Influence, Price Value, and Personal Innovativeness have significant positive impacts on Behavioral Intention. Behavioral Intention plays a significant mediating role between these factors and Use Behavior, while Perceived Risk negatively moderates the relationship between Behavioral Intention and Use Behavior. This study provides theoretical and empirical support for how enterprises can effectively adopt Generative AI, offering important practical implications.
KW - Generative AI;Acceptance;UTAUT2;Personal Innovativeness;Perceived Risk
DO -
UR -
ER -
Yongfeng Hu, Haojie Jiang and Chi Gong. (2024). Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model. Journal of The Korea Society of Computer and Information, 29(7), 53-71.
Yongfeng Hu, Haojie Jiang and Chi Gong. 2024, "Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model", Journal of The Korea Society of Computer and Information, vol.29, no.7 pp.53-71.
Yongfeng Hu, Haojie Jiang, Chi Gong "Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model" Journal of The Korea Society of Computer and Information 29.7 pp.53-71 (2024) : 53.
Yongfeng Hu, Haojie Jiang, Chi Gong. Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model. 2024; 29(7), 53-71.
Yongfeng Hu, Haojie Jiang and Chi Gong. "Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model" Journal of The Korea Society of Computer and Information 29, no.7 (2024) : 53-71.
Yongfeng Hu; Haojie Jiang; Chi Gong. Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model. Journal of The Korea Society of Computer and Information, 29(7), 53-71.
Yongfeng Hu; Haojie Jiang; Chi Gong. Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model. Journal of The Korea Society of Computer and Information. 2024; 29(7) 53-71.
Yongfeng Hu, Haojie Jiang, Chi Gong. Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model. 2024; 29(7), 53-71.
Yongfeng Hu, Haojie Jiang and Chi Gong. "Analysis of Key Factors in Corporate Adoption of Generative Artificial Intelligence Based on the UTAUT2 Model" Journal of The Korea Society of Computer and Information 29, no.7 (2024) : 53-71.
