@article{ART003246057},
author={Hyo-Kyung Kim},
title={A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea},
journal={Journal of The Korea Society of Computer and Information},
issn={1598-849X},
year={2025},
volume={30},
number={9},
pages={71-78}
TY - JOUR
AU - Hyo-Kyung Kim
TI - A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea
JO - Journal of The Korea Society of Computer and Information
PY - 2025
VL - 30
IS - 9
PB - The Korean Society Of Computer And Information
SP - 71
EP - 78
SN - 1598-849X
AB - This study analyzes the relationships among infrastructure, content and experience, technological innovation, community and policy factors, customer satisfaction, and revisit intention to propose strategies for building a sustainable esports tourism ecosystem. A mixed-methods approach was employed, combining literature review, international case studies, and an empirical survey of 194 participants. Five hypotheses were tested using structural equation modeling(SEM). The findings indicate that all factors exerted significant positive effects on customer satisfaction and revisit intention, with infrastructure and content/experience demonstrating the strongest influence. Moreover, technological innovations such as the metaverse, VR, and AI, together with community and policy engagement, enhanced immersive experiences and loyalty. As a result, the hypotheses proposed in this study were supported, showing that these factors positively affect customer satisfaction and revisit intention.
KW - esports;Contents;Digital transformation;Regional revitalization;Customer satisfaction;;Revisit-intention
DO -
UR -
ER -
Hyo-Kyung Kim. (2025). A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea. Journal of The Korea Society of Computer and Information, 30(9), 71-78.
Hyo-Kyung Kim. 2025, "A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea", Journal of The Korea Society of Computer and Information, vol.30, no.9 pp.71-78.
Hyo-Kyung Kim "A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea" Journal of The Korea Society of Computer and Information 30.9 pp.71-78 (2025) : 71.
Hyo-Kyung Kim. A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea. 2025; 30(9), 71-78.
Hyo-Kyung Kim. "A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea" Journal of The Korea Society of Computer and Information 30, no.9 (2025) : 71-78.
Hyo-Kyung Kim. A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea. Journal of The Korea Society of Computer and Information, 30(9), 71-78.
Hyo-Kyung Kim. A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea. Journal of The Korea Society of Computer and Information. 2025; 30(9) 71-78.
Hyo-Kyung Kim. A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea. 2025; 30(9), 71-78.
Hyo-Kyung Kim. "A Study of Strategies for Building a Sustainable esports Tourism Ecosystem in Korea" Journal of The Korea Society of Computer and Information 30, no.9 (2025) : 71-78.
