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@article{ART002533386},
author={Nakamura Yuri},
title={Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name},
journal={The Japanese Language Association of Korea},
issn={1229-7275},
year={2019},
number={62},
pages={39-61},
doi={10.14817/jlak.2019.62.39}

TY - JOUR
AU - Nakamura Yuri
TI - Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name
JO - The Japanese Language Association of Korea
PY - 2019
VL - null
IS - 62
PB - The Japanese Language Association Of Korea
SP - 39
EP - 61
SN - 1229-7275
AB - In this paper, using the letters and images on the packages as clues, I researched the local identity which projected on the character notation of Yokohama written in the name of the products selected for the confectionery department of “Yokohama Goods 001(ヨコハ マ・グッズ横濱001)”, a business to nurture the local brand of Yokohama. The following four points were drawn from the study. (1) Of the 39 products whose name include the place name of Yokohama, there were 17 cases (43.6%) of “横浜”, 17 cases (43.6%) of “横濱 , 4 cases (10.3%) of “ヨコハマ”, 1 case (2.6%) of “YOKOHAMA”, and no other cases. (2) It is thought that the “specialties and famous places”, “current figure” of the region and the local identity as “a town that continues to be a stage for new narratives, while inheriting history” are projected on the kanji notation, “横浜”. (3) It is thought that the “historicity”, “past figure” of the region and the image of “high-class” are projected on the kanji notation mixed with the old letter, “横濱”. (4) It is thought that the local identity as “port town” and the image of “friendliness beyond generations” are projected on the katakana notation, “ヨコハマ”.
KW - Souvenir sweets;Name of product;Place name;Character notation;Local identity
DO - 10.14817/jlak.2019.62.39
ER -

Nakamura Yuri. (2019). Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name. The Japanese Language Association of Korea, 62, 39-61.

Nakamura Yuri. 2019, "Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name", The Japanese Language Association of Korea, no.62, pp.39-61. Available from: doi:10.14817/jlak.2019.62.39

Nakamura Yuri "Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name" The Japanese Language Association of Korea 62 pp.39-61 (2019) : 39.

Nakamura Yuri. Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name. 2019; 62 : 39-61. Available from: doi:10.14817/jlak.2019.62.39

Nakamura Yuri. "Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name" The Japanese Language Association of Korea no.62(2019) : 39-61.doi: 10.14817/jlak.2019.62.39

Nakamura Yuri. Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name. The Japanese Language Association of Korea, 62, 39-61. doi: 10.14817/jlak.2019.62.39

Nakamura Yuri. Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name. The Japanese Language Association of Korea. 2019; 62 39-61. doi: 10.14817/jlak.2019.62.39

Nakamura Yuri. Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name. 2019; 62 : 39-61. Available from: doi:10.14817/jlak.2019.62.39

Nakamura Yuri. "Character Notation of Yokohama in the Name of Souvenir Sweets: Local Identity Projected on the Character Notation of the Place Name" The Japanese Language Association of Korea no.62(2019) : 39-61.doi: 10.14817/jlak.2019.62.39