본문 바로가기
  • Home
Basic Search

Language landscape around the university -Focusing on restaurant names that mix Korean and Japanese-

  • The Japanese Language Association of Korea
  • Abbr : JLAK
  • 2020, (66), pp.135-148
  • DOI : 10.14817/jlak.2020.66.135
  • Publisher : The Japanese Language Association Of Korea
  • Research Area : Humanities > Japanese Language and Literature
  • Received : October 5, 2020
  • Accepted : November 20, 2020
  • Published : December 20, 2020

Lee, Ja-Ho 1

1경북대학교

Accredited

ABSTRACT

In the latter half of the 1990s, the opening of Japanese popular culture allowed free acceptance of Japanese movies and songs in Korea. Travel to Japan has increased, and since the 2000s, Japanese culture has become familiar. This social situation also affects the Korean language landscape. In other words, Japanese store names are becoming more visible. In this paper, I studied the naming method for Japanese restaurants around the university. This is because I think that foreign cultures are accepted more quickly around the university than in other places, and that the naming method will give rise to ideas and features that can appeal to young people. As a result of investigating Japanese restaurants in three universities, Japanese was most often used in naming the stores. Next is a mixture of Japanese and Korean. In addition, approximately 24 of the 47 locations use sub-store names, but if the main store name is in Japanese, the main store name and the sub-store name have a symmetrical relationship such as Hangul vs. Kana or Kanji. This is for clear display and communication of the main store name of Japanese. Restaurants in other countries, especially the recently popular Chinese "MARATANG" related restaurants, use the Chinese word "麻辣(MARA)" as it is, but this shows a tendency different from Japanese related restaurants. In addition, there are also naming methods only around the university, such as "엄마밥줘," which appeals to my mother's affection. In the future, we would like to expand the survey area and the target areas to investigate the characteristics of the language landscape using Japanese depending on the area or target (young people of university vs. office workers in the downtown).

Statistics

  • 382 Viewed
  • 179 Downloaded

Tools

Issue List

Citation status

* References for papers published after 2023 are currently being built.

This paper was written with support from the National Research Foundation of Korea.
Basic Search Advanced Search