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@article{ART001094512},
author={Jung, Hyun-Wook and Kang Hye-Young},
title={An Empirical Study on University Students' Media Utilizationin their Readings},
journal={Journal of Studies in Bibliography},
issn={1225-5246},
year={2004},
number={29},
pages={165-187}

TY - JOUR
AU - Jung, Hyun-Wook
AU - Kang Hye-Young
TI - An Empirical Study on University Students' Media Utilizationin their Readings
JO - Journal of Studies in Bibliography
PY - 2004
VL - null
IS - 29
PB - Korean Society of Bibliography
SP - 165
EP - 187
SN - 1225-5246
AB - This study examines how university students utilize media in making their reading decisions. Its main focus is placed on three major issues: where students collect reading information?; how students' favorite media are related with reading genres?; what is the gender difference in using media? This study collected data from 203 male and female students selected by the convenient sampling method during 14 days from September 7 to September 20, 2004. The analysis shows that students' favorite media are TV, newspaper, and web sites, that they are closely related with their reading genres, and that there is a gender difference with regard to reading decisions. Female students utilize more frequently TV, newspapers, and web sites in collecting reading information than male students. They also show a higher level of satisfaction on these media as compared to their counter parts. It is also found that female students are more active in purchasing books introduced by these media.
KW - Reading Decisions;Favorite Media;Reading Genres
DO -
UR -
ER -

Jung, Hyun-Wook and Kang Hye-Young. (2004). An Empirical Study on University Students' Media Utilizationin their Readings. Journal of Studies in Bibliography, 29, 165-187.

Jung, Hyun-Wook and Kang Hye-Young. 2004, "An Empirical Study on University Students' Media Utilizationin their Readings", Journal of Studies in Bibliography, no.29, pp.165-187.

Jung, Hyun-Wook, Kang Hye-Young "An Empirical Study on University Students' Media Utilizationin their Readings" Journal of Studies in Bibliography 29 pp.165-187 (2004) : 165.

Jung, Hyun-Wook, Kang Hye-Young. An Empirical Study on University Students' Media Utilizationin their Readings. 2004; 29 : 165-187.

Jung, Hyun-Wook and Kang Hye-Young. "An Empirical Study on University Students' Media Utilizationin their Readings" Journal of Studies in Bibliography no.29(2004) : 165-187.

Jung, Hyun-Wook; Kang Hye-Young. An Empirical Study on University Students' Media Utilizationin their Readings. Journal of Studies in Bibliography, 29, 165-187.

Jung, Hyun-Wook; Kang Hye-Young. An Empirical Study on University Students' Media Utilizationin their Readings. Journal of Studies in Bibliography. 2004; 29 165-187.

Jung, Hyun-Wook, Kang Hye-Young. An Empirical Study on University Students' Media Utilizationin their Readings. 2004; 29 : 165-187.

Jung, Hyun-Wook and Kang Hye-Young. "An Empirical Study on University Students' Media Utilizationin their Readings" Journal of Studies in Bibliography no.29(2004) : 165-187.