An Empirical Study on Marketing Strategies for Improvement of Library Performance (도서관 성과증진을 위한 마케팅전략의 실증적 분석)

Heesop Kim (김희섭); Yongjae Park (박용재)

doi:10.3743/KOSIM.2007.24.4.133

An Empirical Study on Marketing Strategies for Improvement of Library Performance

Journal of the Korean Society for Information Management
Abbr : JKOSIM
2007, 24(4), pp.133~152
DOI : 10.3743/KOSIM.2007.24.4.133
Publisher : 한국정보관리학회
Research Area : Interdisciplinary Studies > Library and Information Science
Received : November 19, 2007
Accepted : December 10, 2007
Published : December 30, 2007

Heesop Kim ¹, Yongjae Park ²

¹경북대학교
²한국전자통신연구원

Accredited

ABSTRACT

As interior and exterior environments change rapidly with the modern IT technology, the strategies related to marketing activities which enhance the library competition have been demanded. Although many previous studies have been conducted to improve the satisfaction of the library users and to increase the use rate, only few studies focused on the marketing strategy to elevate the library performance. With suggestion of a systematic framework related to the strategies, this study aims to analyze not only the interior and exterior factors which impact on the library marketing strategies, but the strategies which may influence on its performance. To achieve this objective, we adopted a comprehensive survey targeting the various types of our domestic libraries. On the basis of the results, we proposed a guideline for the strategy operation for the librarians to enhance the library performance.

KEYWORDS

Library Marketing Strategy, Library Performance, Strategy Implement Guideline

Citation status

* References for papers published after 2023 are currently being built.

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This paper was written with support from the National Research Foundation of Korea.

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Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31

An Empirical Study on Marketing Strategies for Improvement of Library Performance

ABSTRACT

KEYWORDS

Citation status

* References for papers published after 2023 are currently being built.

Journal of the Korean Society for Information Management 2023 KCI Impact Factor : 1.31

An Empirical Study on Marketing Strategies for Improvement of Library Performance

ABSTRACT

KEYWORDS

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* References for papers published after 2023 are currently being built.