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An Evaluation of the Signboard Improvement Project throughout the Color Image Analysis System

임희진 1 임정수 1 Kang, Jun-Mo 1

1홍익대학교

Accredited

ABSTRACT

The differentiation of a city, that is, the identity, is to be accomplished by a creative policy and strategic development for the establishment of a differentiated image of the city. The securing of the urban identity through environmental colors is one of the effective ways to highlight the characteristics of the city in the most efficient way. As local governments showed high interests in public design recently, a lot of related businesses have been carried out although most of them have led to a similar result without reflecting the uniqueness of the region. Thus, this study aims to explore the way to secure identity of local governments through color planning with regard to revision and modification to outdoor advertising units. To this end, the unique image of colors and the actual image of outdoor advertising units in urban views are compared in relation to the revision and replacement of outdoor advertising units to establish the unique identity of Seogyo-ro, Mapo-gu. In addition, examined are the current situations of environmental color planning in related businesses, and the ways to secure the identity of Seoul City by improving the disturbances of carrying out projects as well as reflecting them in policies. By establishing the guideline for regional view color suggesting and planning in an effort to enhance the urban identity of each part of Seoul, this study is expected to help securing of the regional identity, and present the direction of planning colors for outdoor advertising units in relation to the characteristics of streets.

Citation status

* References for papers published after 2023 are currently being built.