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An Analysis of Factors Affecting the Rental Value of Shopsin the Complex Shopping Mall, COEX

채희만 1 Hyun Seok Lee 1

1건국대학교

Accredited

ABSTRACT

Due to increased leisure time and higher income, complex shopping malls have become a world wide trend. However, only a few researches have been done for the rental value of shops in the malls. The data set for this study is made of 174 sample rentals of the complex commercial shops in COEX. The estimated market share ratio of shops in the mall is calculated through D. L. Huff probability model. And multiple regression for analyzing rent determinants is used. The regression model includes lots of characteristic independent variables such as distance from anchor or key tenants, size of shop space, types of business, the estimated market share ratio of shops, etc. The result shows that the estimated market share ratio has high correlation with actual rents and the market share ratio could be used as a significant independent variable in multiple regression. The regression analysis demonstrates that the distance of certain anchor tenants, access condition with main traffic line, size, and the type of service industry are important rent determinants.

Citation status

* References for papers published after 2022 are currently being built.