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Estimation of the Initial Rent Cost for the University Dormitory BTO Project Based on PSM and UTP

김지호 1 Lee, Sang Youb 1

1건국대학교

Accredited

ABSTRACT

This study intends to estimate the initial rent cost for the university dormitory BTO(Build-Transfer-Operate) by the private partnership project. The cost can be estimated by three pricing approaches: consumer based, cost based, and competition based. The preliminary rent cost has been developed by cost and competition based pricing. And the initial rent cost has been estimated by consumer based pricing, where the Price Sensitivity Meter(PSM) and the Unique Target Point(UTP) method is implemented based on the survey questionnaire asking the students such as the willingness to pay the rent for the university dormitory. Research findings indicate that the private universities, financial investors, construction firms should review the project feasibility and adjust the conditions of the optimal size planing, quality, service and interest rates etc for the improvements of pricing method for the BTO project. It aims that the consumer-friendly decision making for the project feasibility can leads higher satisfaction of students and accordingly lower vacant ratio can make the financial status of project sound.

Citation status

* References for papers published after 2023 are currently being built.