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Age and Attitude toward Climate Change in Seoul, Korea

Chul Sohn 1,  Sandhya Samarasinghe 2

1강릉원주대학교
2링컨대학교

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ABSTRACT

In this study, we used the data from National Social Survey on Green Life, which was conducted by Statistics Korea in 2011, to analyze the relationship between people’s age and attitude toward climate change in Seoul, Korea using Binary Logit Models. The results from our analyses show that the age groups under early 30 years old have relatively low level of risk perception for global climate change. The age groups under early 30 years old are usually called Y-generation which has unique characteristics such as strong individualistic life tendency, consumption oriented lifestyle, and indulgence to using internet. The results of this study imply that strong and well organized education, social marketing, and persuasion programs are urgently needed to persuade people in those age groups to act more responsibly to reduce greenhouse gas generation due to their every day life. If we apply the models used in this study such as Age Interval Model, Quadratic Age Model, and Age Band Model to analyze the survey results of other countries regarding personal attitudes toward global climate change and if we get similar results, internationally coordinated efforts to persuade each age group (cohort group) to act responsively toward global climate change through well designed campaigns might be tried.

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