Analysis on Socio-cultural Aspect of Willingness to Pay for Air Quality (PM10, PM2.5) Improvement in Seoul

김재완 (Kim, Jaewan); 정태용 (Tae Yong Jung); 이태동 (Taedong Lee); 이동근 (Lee, Dong Kun)

Analysis on Socio-cultural Aspect of Willingness to Pay for Air Quality (PM10, PM2.5) Improvement in Seoul

Journal of Environmental Impact Assessment
Abbr : J EIA
2019, 28(2), pp.101~112
Publisher : Korean Society Of Environmental Impact Assessment
Research Area : Engineering > Environmental Engineering
Published : April 30, 2019

Kim, Jaewan ¹, Tae Yong Jung ¹, Taedong Lee ¹, Lee, Dong Kun ²

¹연세대학교
²서울대학교

Accredited

ABSTRACT

Over the last few years, air pollution (PM10, PM2.5) in the Seoul metropolitan area (SMA) has emerged as one ofthe most concerned and threatening environmental issues among the residents. It brings about various harmful effects on human health, as well as ecosystem and industrial activities. Governments and individuals pay various costs to mitigate the level of air pollutants. This study aims to empirically find the willingness to pays (WTP) among the parents from different socio-cultural groups - international and domestic groups to mitigate air pollution (PM10, PM2.5) in their residential area. Contingent Valuation Methods (CVM) is used with employing single-bounded dichotomous choice technique to elicit the respondent’s WTP. Using tobit (censored regression) and probit models, the monthly mean WTP of the pooled sample for green electricity which contributes to improve air quality in the region was estimated as 3,993 KRW (3.58 USD). However, the mean WTP between the international group and domestic group through a sub-sample analysis shows broad distinction as 3,325KRW (2.98 USD) and 4,449 KRW (3.98 USD) respectively. This is because that socio-cultural characteristics of each group such as socio-economic status, personal experience, trust in institutions and worldview are differently associated with theWTP. Based on the results,the society needs to raise awareness of lay people to find a strong linkage between the current PM issue and green electricity. Also, it needs to improve trust in the government’s pollution abatement policy to mobilize more assertive participation of the people from different socio-cultural background.

KEYWORDS

Particulate Matters (PM), Seoul metropolitan area, socio-cultural characteristics, Contingent Valuation Method (CVM), Willingness to Pay (WTP)

Citation status

* References for papers published after 2023 are currently being built.

[journal] Cameron TA / 1987 / Efficient Estimation Methods for"Closed-Ended"Contingent Valuation Surveys / The Review of Economics and Statistics 69(2) : 269~276

[journal] Carlsson F / 2000 / Willingness to Pay for Improved Air Quality in Sweden / Applied Economics 32(6) : 661~669

[book] Cummings RG / 1986 / Valuing environmental goods:a state of the arts assessment of the contingent valuation method / Roweman and Allanheld

[journal] Diez T / 1998 / Social structural and social psychological basis of environmental concern / Environment and Behavior 30(4) : 450~471

[journal] Dupont PD / 2004 / Do children matter? An examination of gender differences in environmental valuation / Ecological Economics 49 : 273~286

[book] Francisco ER / 2006 / Advanced Geoinformatics / Springer : 267~282

[journal] Franzen A / 2010 / Environmental attitudes in cross-national perspective : a multilevel analysis of the ISSP 1993 and 2000 / European Sociological Review 26 : 219~234

[book] Greene WH / 2000 / Econometric Analysis / Prentice Hall International, Inc

[journal] 홍종호 / 2011 / Estimating Demand for Public Goods Using Survey Methods: Issues and Application to the Valuation of Environmental Satellite Project / 한국경제의 분석 / 한국경제의 분석패널 17(1) : 1~72

[journal] Hoyos D / 2009 / The influence of cultural identity on the WTP to protect natural resources: Some empirical evidence 68(8-9) : 2372~2381

[journal] Jones N / 2010 / Social factors influencing perceptions and willingness to pay for market-based policy aiming on solid waste management, Resources / Conservation and Recycling 54 : 533~540

[journal] Jones N / 2009 / The influence of social capital on willingness to pay for the environment among European citizens / European Societies 11(4) : 511~530

[thesis] Kim JW. / 2018 / Analysis on risk perception and willingness to pay for air quality (PM10, PM2.5) improvement in the Seoul metropolitan area / MA / Yonsei University

[web] KORUS-AQ / 2017 / KORUS-AQ Rapid Science Synthesis Report / https://espo.nasa.gov/korus-aq

[journal] Loewenstein GF / 2001 / Risk as feelings / Psychological Bulletin 127(2) : 267~286

[journal] McCright AM / 2010 / The effect of gender on climate change knowledge and concern in the American public / Population and Environment 32 : 66~87

[book] Mitchell RC / 1989 / Using surveys to value public goods : the contingent valuation method / Resources for the Future

[journal] Morita T / 2015 / Consumers’ willingness to pay for electricity after the Great East Japan Earthquake / Economic Analysis and Policy 48 : 82~105

[book] Parry IWH / 2014 / Getting Energy Prices Right: From Principle to Practice / International Monetary Fund

[journal] Polyzou E / 2011 / Willingness to pay for drinking water quality improvement and the influence of social capital / Journal of Socio-Economic 40 : 74~80

[book] Putnam R. / 2000 / Bowling Alone / Simon and Schuster

[journal] Ressurreição A / 2012 / Different cultures, different values : The role of cultural variation in public’s WTP for marine species conservation / Biological Conservation 145(1) : 148~159

[journal] Stern PC / 2000 / New environmental theories : Toward a coherent theory of environmentally significant behavior / Journal of Social Issues 56(3) : 407~424

[journal] Stern PC / 1993 / Value orientations, gender and environmental concern / Environment and Behavior 23(5) : 322~348

[web] The Seoul Institute / 2016 / Research on inventory building for the source of PM2.5 and detailed monitoring / City of Seoul / http://opengov.seoul.go.kr/research/11895404[KoreanLiterature]

[journal] Tobin J / 1958 / Liquidity preference as behavior towards risk / The Review of Economic Studies 25(2) : 65~86

[web] United Nations / 2015 / Paris Agreement / http://unfccc.int/resource/docs/2015/cop21/eng/l09r01.pdf

[journal] Wei W / 2017 / Willingness to pay to control PM2. 5 pollution in Jing-Jin-Ji Region, China / Applied Economics Letters 24(11) : 753~761

[journal] Whitmarsh L. / 2008 / Are flood victims more concerned about climate change than other people? The role of direct experience in risk perception and behavioural response / Journal of Risk Research 11(3) : 351~374

[journal] Yoo SH / 2009 / Willingness to pay for green electricity in Korea : A contingent valuation study / Energy Policy 37(12) : 5408~5416

[journal] Zoric J / 2012 / Household willingness to pay for green electricity in Slovenia / Energy Policy 47 : 180~187

KJCKorea
Journal Central

Journal of Environmental Impact Assessment 2023 KCI Impact Factor : 0.51