@article{ART001906035},
author={Yoonhee Choi and GIYEONG KIM},
title={An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries},
journal={Journal of the Korean Society for Library and Information Science},
issn={1225-598X},
year={2014},
volume={48},
number={3},
pages={217-235},
doi={10.4275/KSLIS.2014.48.3.217}
TY - JOUR
AU - Yoonhee Choi
AU - GIYEONG KIM
TI - An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries
JO - Journal of the Korean Society for Library and Information Science
PY - 2014
VL - 48
IS - 3
PB - 한국문헌정보학회
SP - 217
EP - 235
SN - 1225-598X
AB - As a follow-up of the study on the marketing effect of undergraduates’ work experience in university libraries(Choi 2012), this study aims to identify differences in the library loyalty of student employees by the managerial characteristics of student employees and analyzes the loyalty of the acquaintances of the student employees to identify the word-of-mouth marketing effect by behavioral loyalty of student employees. Based on the results from the analyses, we discuss the possibility of the management of student employees as a marketing activities in university libraries to the whole undergraduate student.
KW - University Library;Student Employee;Organizational Structure;Organizational Communication;Word-of-mouth Marketing
DO - 10.4275/KSLIS.2014.48.3.217
ER -
Yoonhee Choi and GIYEONG KIM. (2014). An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries. Journal of the Korean Society for Library and Information Science, 48(3), 217-235.
Yoonhee Choi and GIYEONG KIM. 2014, "An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries", Journal of the Korean Society for Library and Information Science, vol.48, no.3 pp.217-235. Available from: doi:10.4275/KSLIS.2014.48.3.217
Yoonhee Choi, GIYEONG KIM "An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries" Journal of the Korean Society for Library and Information Science 48.3 pp.217-235 (2014) : 217.
Yoonhee Choi, GIYEONG KIM. An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries. 2014; 48(3), 217-235. Available from: doi:10.4275/KSLIS.2014.48.3.217
Yoonhee Choi and GIYEONG KIM. "An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries" Journal of the Korean Society for Library and Information Science 48, no.3 (2014) : 217-235.doi: 10.4275/KSLIS.2014.48.3.217
Yoonhee Choi; GIYEONG KIM. An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries. Journal of the Korean Society for Library and Information Science, 48(3), 217-235. doi: 10.4275/KSLIS.2014.48.3.217
Yoonhee Choi; GIYEONG KIM. An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries. Journal of the Korean Society for Library and Information Science. 2014; 48(3) 217-235. doi: 10.4275/KSLIS.2014.48.3.217
Yoonhee Choi, GIYEONG KIM. An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries. 2014; 48(3), 217-235. Available from: doi:10.4275/KSLIS.2014.48.3.217
Yoonhee Choi and GIYEONG KIM. "An Empirical Study on the Word-of-mouth Marketing Effect by Managing Student Employees in University Libraries" Journal of the Korean Society for Library and Information Science 48, no.3 (2014) : 217-235.doi: 10.4275/KSLIS.2014.48.3.217
