@article{ART003235449},
author={Chohae Kim and GIYEONG KIM},
title={Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits},
journal={Journal of the Korean Society for Library and Information Science},
issn={1225-598X},
year={2025},
volume={59},
number={3},
pages={61-88}
TY - JOUR
AU - Chohae Kim
AU - GIYEONG KIM
TI - Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits
JO - Journal of the Korean Society for Library and Information Science
PY - 2025
VL - 59
IS - 3
PB - 한국문헌정보학회
SP - 61
EP - 88
SN - 1225-598X
AB - This study proposes librarianship branding as a new strategy for the professionalization of librarianship and examines the influence of perceived library benefits on its outcomes among public library users. The study first defines the outcome factors, which consist of three factors: role-based image discrepancy, perception of librarians’ specialty, and social recognition. A survey of both users and librarians in Seoul and Gyeonggi provinces was conducted, with the librarians’ responses specifically used to generate the role-based image discrepancy factor. The findings revealed that perceived library benefits affected social recognition by mediating role-based image discrepancy and the perception of librarians’ specialty, both individually and sequentially. Particularly, role-based image discrepancy was identified as a key factor for successful librarianship branding, mediating a majority of the significant indirect effects from informational benefits. Accordingly, this study suggests that expanding direct information services is essential for librarians to effectively convey an appropriate role-based image to users. As a pioneering study that conceptualizes librarianship branding, this research is significant in presenting a new way for professionalization through benefit-driven library services.
KW - Librarianship Branding;Role-Based Image Discrepancy;Librarians’ Specialty;Librarianship Professionalization;Library Benefit
DO -
UR -
ER -
Chohae Kim and GIYEONG KIM. (2025). Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits. Journal of the Korean Society for Library and Information Science, 59(3), 61-88.
Chohae Kim and GIYEONG KIM. 2025, "Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits", Journal of the Korean Society for Library and Information Science, vol.59, no.3 pp.61-88.
Chohae Kim, GIYEONG KIM "Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits" Journal of the Korean Society for Library and Information Science 59.3 pp.61-88 (2025) : 61.
Chohae Kim, GIYEONG KIM. Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits. 2025; 59(3), 61-88.
Chohae Kim and GIYEONG KIM. "Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits" Journal of the Korean Society for Library and Information Science 59, no.3 (2025) : 61-88.
Chohae Kim; GIYEONG KIM. Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits. Journal of the Korean Society for Library and Information Science, 59(3), 61-88.
Chohae Kim; GIYEONG KIM. Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits. Journal of the Korean Society for Library and Information Science. 2025; 59(3) 61-88.
Chohae Kim, GIYEONG KIM. Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits. 2025; 59(3), 61-88.
Chohae Kim and GIYEONG KIM. "Conceptualization of Librarianship Branding and Analysis of the Influence of Its Outcome Factors: Focusing on Public Library Users’ Perceived Library Benefits" Journal of the Korean Society for Library and Information Science 59, no.3 (2025) : 61-88.
