@article{ART001580703},
author={김지현 and Seo Sun-Bok},
title={A Study on place marketing by marketing mix strategy in Gwangju Biennale},
journal={Korean Society and Public Administration},
issn={1225-8652},
year={2011},
volume={22},
number={2},
pages={119-147}
TY - JOUR
AU - 김지현
AU - Seo Sun-Bok
TI - A Study on place marketing by marketing mix strategy in Gwangju Biennale
JO - Korean Society and Public Administration
PY - 2011
VL - 22
IS - 2
PB - Seoul Association For Public Administration
SP - 119
EP - 147
SN - 1225-8652
AB - The 21st century is a time of culture, and the pertinence of culture is reflected in regional culture and art festivities and biennales. However some biennales have been discontinued despite being located in famous cities. In contrast, a number of biennales have survived through maintaining a regional focus, while others have attempted to improve their status through the manufacturing of culture. Identity as a strategy of differentiation is effective if local residents feel a sense of ownership. The Gwangju biennale is representative of Korea and can be considered as one of the best biennales in Asia in terms of identity awareness. This study concerns the mix of marketing strategies which enable biennales to both retain public affection and maintain awareness of local identity.
KW - local culture;place marketing;marketing mix;Gwangju Biennale;Asian Cultural Hub City
DO -
UR -
ER -
김지현 and Seo Sun-Bok. (2011). A Study on place marketing by marketing mix strategy in Gwangju Biennale. Korean Society and Public Administration, 22(2), 119-147.
김지현 and Seo Sun-Bok. 2011, "A Study on place marketing by marketing mix strategy in Gwangju Biennale", Korean Society and Public Administration, vol.22, no.2 pp.119-147.
김지현, Seo Sun-Bok "A Study on place marketing by marketing mix strategy in Gwangju Biennale" Korean Society and Public Administration 22.2 pp.119-147 (2011) : 119.
김지현, Seo Sun-Bok. A Study on place marketing by marketing mix strategy in Gwangju Biennale. 2011; 22(2), 119-147.
김지현 and Seo Sun-Bok. "A Study on place marketing by marketing mix strategy in Gwangju Biennale" Korean Society and Public Administration 22, no.2 (2011) : 119-147.
김지현; Seo Sun-Bok. A Study on place marketing by marketing mix strategy in Gwangju Biennale. Korean Society and Public Administration, 22(2), 119-147.
김지현; Seo Sun-Bok. A Study on place marketing by marketing mix strategy in Gwangju Biennale. Korean Society and Public Administration. 2011; 22(2) 119-147.
김지현, Seo Sun-Bok. A Study on place marketing by marketing mix strategy in Gwangju Biennale. 2011; 22(2), 119-147.
김지현 and Seo Sun-Bok. "A Study on place marketing by marketing mix strategy in Gwangju Biennale" Korean Society and Public Administration 22, no.2 (2011) : 119-147.
