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A Diffusion of Social Media and the Change of Policy Governance

  • Korean Society and Public Administration
  • Abbr : KSPA
  • 2014, 24(4), pp.261-287
  • Publisher : Seoul Association For Public Administration
  • Research Area : Social Science > Public Administration

Seong Nam Kang 1

1한국방송통신대학교

Accredited

ABSTRACT

This paper investigates changes in policy governance arising from the proliferation of social media. The advent and diffusion of social media, along with its unique characteristics, has resulted in a changed policy environment. In turn, the transformation of the policy environment impacts upon policy governance. This study aims to describe the theoretical meanings, both of the change in policy environment with the spread of social media, and of the transformation of conventional policy governance. The relations between the attributes of social media and changes to the policy environment are described. Subsequently, a cognitive framework is detailed and applied to real cases to describe the logical structure in the series connection of the spread of social media, the change of policy environment, and policy governance. The conclusion emphasizes that conventional theoretical models and frameworks for analyzing the policy process require further examination and remedies for their theoretical shortcomings.

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