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@article{ART002411586},
author={Choi, Yeon Tae},
title={An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use},
journal={Korean Society and Public Administration},
issn={1225-8652},
year={2018},
volume={29},
number={3},
pages={363-389}

TY - JOUR
AU - Choi, Yeon Tae
TI - An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use
JO - Korean Society and Public Administration
PY - 2018
VL - 29
IS - 3
PB - Seoul Association For Public Administration
SP - 363
EP - 389
SN - 1225-8652
AB - This study empirically examined whether the use of social media use for political purposes would encourage political consumerim which is a personalized and informal mode of participation. Multiple regression analysis was applied to data collected from a nationwide online survey conducted among Nielson Korean Click panel members in September 2015. The study found that social media use for political purposes and digital literacy strengthened individualized and informal forms of citizen participation such as a offline boycotting or buycotting. This finding suggests that the development of information and communication technology has helped citizens, especially those who feel alienated in a representative democracy but have a high-level digital literacy skills, to participate in a more direct and individualized political actions, like political consumerism through informal and everyday communication channels, such as social media.
KW - political consumerism;social media;digital literacy;mobilization theory;DIY citizenship
DO -
UR -
ER -

Choi, Yeon Tae. (2018). An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use. Korean Society and Public Administration, 29(3), 363-389.

Choi, Yeon Tae. 2018, "An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use", Korean Society and Public Administration, vol.29, no.3 pp.363-389.

Choi, Yeon Tae "An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use" Korean Society and Public Administration 29.3 pp.363-389 (2018) : 363.

Choi, Yeon Tae. An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use. 2018; 29(3), 363-389.

Choi, Yeon Tae. "An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use" Korean Society and Public Administration 29, no.3 (2018) : 363-389.

Choi, Yeon Tae. An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use. Korean Society and Public Administration, 29(3), 363-389.

Choi, Yeon Tae. An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use. Korean Society and Public Administration. 2018; 29(3) 363-389.

Choi, Yeon Tae. An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use. 2018; 29(3), 363-389.

Choi, Yeon Tae. "An Empirical Analysis of the Determinants of Political Consumerism Focused on Political Social Media Use" Korean Society and Public Administration 29, no.3 (2018) : 363-389.