An explanation was given on the differences with focus on institutional differences between the lottery policies of Korea and California after the adoption of Lotto, the online lottery. The findings of analysis show that the lottery program in Korea is not well managed because of passivity in policy and regulation, including the Lotto regulations and market demand controls. This is due to lesser legal transparency, ineffective personnel management, and poor budget management. Lotteries in California, on the other hand, are well managed, thanks to the diversification of online lotteries, including Lotto, and proactive policies that address market demand. The California system benefits from greater legal transparency; effective personnel management; and sound budget management. For the effective management of the lottery program in Korea, this research indicates a number of conditions that must be met, namely, improvements in management, including greater legal transparency, more effective personnel management, and more sound budget management; proper public use of funds raised through lotteries; and greater awareness of and trust in the lottery program among the public.