본문 바로가기
  • Home

The Welfare Analysis of Premium Offers in Korean Newspaper Market

  • Journal of Regulation Studies
  • 2008, 17(1), pp.3-40
  • Publisher : 한국규제학회
  • Research Area : Social Science > Public Administration

김재홍 1 신힘철 2 김지훈 3

1한동대학교
2서울대학교
3고려대학교

Accredited

ABSTRACT

The main purpose of this paper is to analyse the welfare effect of regulating premium offers in Korean newspaper industry. First we propose that, since the purpose of the regulation is to prevent the concentration of public opinion, the appropriate market definition is better to expanded to the whole speech market, including TV, internet, etc. We then show that there doesn't exist any market power not only in the whole speech market but in the narrowly-defined newspaper market. Finally, we prove, using a theoretic model, that offering premiums is not an anti-competitive behavior but a standard price discrimination which is known as a welfare-neutral market strategy.

Citation status

* References for papers published after 2023 are currently being built.