The history of tourism is one of the neglected themes in Ethiopian history. In Ethiopia, the development of modern tourism as an important economic sector can be traced back to the imperial regime. This was when the Ethiopian Tourist Organization (ETO) was founded in 1961. From then until the overthrow of the regime in 1974, the development of tourism showed a remarkable and smooth upward trend, as measured by the arrival of tourists. However, shortly after the military government assumed power in 1974, the growth of tourism was subject to adverse political and socioeconomic crises. The sector experienced a downward trend, with the number of annual tourist visits steadily decreasing from 50,220 to 28,984 at the national level. However, the seizure of power by a new government in 1991 brought about an environment relatively conducive to the growth of tourism with the adoption of a free market, relative stability, and infrastructure development.
This paper sheds light on the history of tourism and its challenges in the context of the political, economic, and ideological shifts through three consecutive political regimes in Ethiopia: the imperial, Derg, and EPRDF. Information was collected from primary sources through interviews and focus group discussions with tourists, experts, hotel managers, and tour guides. Published and unpublished government reports were also consulted.