2023, Vol.31, No.2

The Sociolinguistic Journal of Korea 2023 KCI Impact Factor : 0.57

pISSN : 1226-4822
https://journal.kci.go.kr/socioling

The study focuses on the discourse strategies used in Rita Pierson’s TED Talk “Every Kid Needs a Champion” speech. The transcript and video of her speech retrieved from the TED website were used as data. This paper analyzes how she has used different discourse strategies to successfully deliver her speech based on the politeness theory, persuasion strategies, and relevance theory. The findings suggest that Pierson efficiently used different discourse strategies to effectively deliver her idea through a brief public speech, which remains one of the most viewed TED speeches. The results prove that Rita Pierson has exerted effort to strategically encourage other educators to build relationships or connections with the students to improve the education system.

This study investigated and analyzed examples of three terms found in dictionary entries and internet articles to examine the perceptions of war and women in Korean society. A preliminary examination of dictionary entries found that one dictionary’s referred to “hwanhyangnyeo” as a stigmatized term, used to expression hatred toward women even after returning home post the war. In the example sentences of “wianbu,” in the dictionaries, the phrase “other expressions” was commonly used, which precisely conveyed or demanded facts. Entries regarding “wianbu, Japan, and the government’s expressions” generally portrayed a negative view of “wianbu” victims and related issues. Further, concerning the example sentences of “yang-gongju,” in dictionaries, the most frequently used entry depicted it as an “expression of other people’s perception of yang-gongju.” Except for other expressions conveying factual information, two negative expression types related to “yang-gongju” were identified. When examining the usage of these expressions in internet articles, entries related to “the government’s response” were found to be the most prevalent. For “hwanhyangnyeo,” articles most frequently focused on “the history of ‘hwanhyangnyeo’.” Regarding articles containing “wianbu,” primary topic of interest was “the expedition of the Girl Statue in German.” Finally, articles concerning “yang-gongju” commonly referred to “the poor life of ‘yang-gongju.’”

The purpose of this study is to examine how the apology strategy used in the apology text of public figure affects the public's evaluation of the apology. Based on the losing face and saving face of the speaker and listener, the framework of the apology strategy was presented, and based on this, which apology strategy was used in the actual apology text. In addition, the public's evaluation of each apology was presented, and based on the analysis, the apology was divided into a positive apology and a negative apology, and compared and analyzed which apology strategy was used in each apology. The more the apology strategy was used to save the listener's face by damaging the speaker's face, the more the public evaluated the apology positively the more they did not use the strategy of saving the speaker's face and damaging the listener's face. On the other hand, apologies using strategies that save the speaker's face and damage the listener's face are negatively evaluated despite the use of strategies that damage the speaker's face. In other words, the apology strategy realized in the apology text is an important factor in determining the public's evaluation.