@article{ART002978416},
author={장지영},
title={A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation},
journal={The Sociolinguistic Journal of Korea},
issn={1226-4822},
year={2023},
volume={31},
number={2},
pages={59-93}
TY - JOUR
AU - 장지영
TI - A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation
JO - The Sociolinguistic Journal of Korea
PY - 2023
VL - 31
IS - 2
PB - The Sociolinguistic Society Of Korea
SP - 59
EP - 93
SN - 1226-4822
AB - The purpose of this study is to examine how the apology strategy used in the apology text of public figure affects the public's evaluation of the apology. Based on the losing face and saving face of the speaker and listener, the framework of the apology strategy was presented, and based on this, which apology strategy was used in the actual apology text. In addition, the public's evaluation of each apology was presented, and based on the analysis, the apology was divided into a positive apology and a negative apology, and compared and analyzed which apology strategy was used in each apology. The more the apology strategy was used to save the listener's face by damaging the speaker's face, the more the public evaluated the apology positively the more they did not use the strategy of saving the speaker's face and damaging the listener's face. On the other hand, apologies using strategies that save the speaker's face and damage the listener's face are negatively evaluated despite the use of strategies that damage the speaker's face. In other words, the apology strategy realized in the apology text is an important factor in determining the public's evaluation.
KW - apology text;apology strategy;face;face-threatening acts;face-saving acts
DO -
UR -
ER -
장지영. (2023). A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation. The Sociolinguistic Journal of Korea, 31(2), 59-93.
장지영. 2023, "A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation", The Sociolinguistic Journal of Korea, vol.31, no.2 pp.59-93.
장지영 "A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation" The Sociolinguistic Journal of Korea 31.2 pp.59-93 (2023) : 59.
장지영. A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation. 2023; 31(2), 59-93.
장지영. "A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation" The Sociolinguistic Journal of Korea 31, no.2 (2023) : 59-93.
장지영. A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation. The Sociolinguistic Journal of Korea, 31(2), 59-93.
장지영. A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation. The Sociolinguistic Journal of Korea. 2023; 31(2) 59-93.
장지영. A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation. 2023; 31(2), 59-93.
장지영. "A Study of Apology Strategy Realized in Apology Text of Public Figure: Focusing on the Impact on Public Evaluation" The Sociolinguistic Journal of Korea 31, no.2 (2023) : 59-93.
