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총장 연설 화법의 텍스트담화적 전략

  • The Sociolinguistic Journal of Korea
  • Abbr : 사회언어학
  • 2006, 14(2), pp.117-146
  • Publisher : The Sociolinguistic Society Of Korea
  • Research Area : Humanities > Linguistics

Kim Hye Sook 1

1경인교육대학교

Accredited

ABSTRACT

Kim, Hye-souk. 2006. The Strategy of Text-Discourse in a University President’s Speech. The Sociolinguistic Journal of Korea 14(2). The purpose of this article is to research the text-discourse strategies employed in a university president's speech. Speech is a type of one-sided formal public communication that transmits statements, which include one's theory, assertion or emotional contents in a given text in front of large audiences. Especially a university president's speech is a speaking form which embodies immediacy in a limited space, i.e., a university. Such as speech needs to utilize persuasive, sentimental and appealing production strategies that could induce the audience's sympathy and action. Therefore, a university president's speech includes all the communicative fields of listening, speaking, reading and writing. It is a public and popular communication means that integrates features of various communication skills in a university setting. Thus, ideal and effective strategies for delivering a university president's speech are discussed.

Citation status

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