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Policy Level Recommendation through the Study of the Realities on the Use of Non-Standard Broadcasting Language;Centered on Weekend TV Drama Analysis.

  • The Sociolinguistic Journal of Korea
  • Abbr : 사회언어학
  • 2013, 21(1), pp.271-299
  • Publisher : The Sociolinguistic Society Of Korea
  • Research Area : Humanities > Linguistics

Jo Min-ha 1

1고려대학교

Accredited

ABSTRACT

The purpose of this study is to recommend rational broadcasting language policy by conducting an analysis on the realities of using non-standard language in TV Drama. To this purpose, weekend dramas that were broadcast on three ground wave TV stations and four comprehensive channels during five months were analyzed. Standard language serves as a large framework for ensuring that the citizens use proper language. Because broadcasting language priorities communication and connection with the general public, there is a need to distinguish language norms and broadcasting language policy. First and foremost, expressions that are used more frequently than standard language and that do not infringe upon the logic of the language system may be added on as standard language. Meanwhile, drama broadcasting language should prioritize utility value, more so than the norm. In other words, even when a language is non-standard language, newly coined language that manifests difference in nuance with standard language and that factor in the situation of the time should be allowed to be used on the broadcast since it reflects the awareness of the public. Separate from this, it would be necessary to include the expression that infringe upon the logic of language system or excessive use of foreign language from the target of regulation to encourage correction.

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