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Regarding the Image Schema Metaphor in Korean Euphemistic Expression

  • The Sociolinguistic Journal of Korea
  • Abbr : 사회언어학
  • 2013, 21(1), pp.301-324
  • Publisher : The Sociolinguistic Society Of Korea
  • Research Area : Humanities > Linguistics

CAI CHUN YU 1

1국민대학교

Accredited

ABSTRACT

In Euphemistic expressions, metaphors work and aim to assign and express a new concept through the basis of the existing system of meaning and notion, and also create conceptual similarity between two areas by comparing the source domains and target domains, based on similarity. In this study, we investigated image schema metaphors in euphemistic expression; the aspect of the carrier metaphor, the orientational metaphor, and the link metaphor through perspective cognitive semantics. The image schema metaphor is not developed by one's own will, but is pre-conceptual, which means that it happens before concept formation with physical experience and then become structured. This image schema has two extreme theories of value; positive and negative, however euphemistic expressions generally express negative meaning circuitously. Language, as a source domain, appears to be motivated by human physical or goal-oriented characteristics, and, even in the details of structure or operation, there must be one's own cognitive reason.

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