본문 바로가기
  • Home

A (social) step-by-step phenomenon of the hate expression ‘honmono’

  • The Sociolinguistic Journal of Korea
  • Abbr : 사회언어학
  • 2025, 33(3), pp.67~106
  • Publisher : The Sociolinguistic Society Of Korea
  • Research Area : Humanities > Linguistics
  • Received : August 1, 2025
  • Accepted : August 14, 2025
  • Published : September 30, 2025

Kyeonghoon Kim 1

1고려대학교

Accredited

ABSTRACT

The purpose of this paper is to study how the term “Honmono,” used as a form of hate speech, gained public attention following the release of Makoto Shinkai‘s film “Your Name” (2017) and has affected individuals and society. It also considers the film’s implications in 2023 in relation to Shinkai’s subsequent film “Suzume.” In this study, news articles and online community posts from 2017 were collected and analyzed. In addition, data from Naver Datalab, an online service, and a survey conducted during the popularity of “Suzume” (2023) were utilized. The analysis showed that there were limitations in the“three stages leading to hate speech anddiscrimination“model proposed in earlier research. Accordingly, this paper proposes a revised model better suited to the case of “Honmono.”

Citation status

* References for papers published after 2024 are currently being built.