@article{ART001798099},
author={최윤정},
title={日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―},
journal={Journal of Japanese Culture},
issn={1226-3605},
year={2013},
number={58},
pages={381-403},
doi={10.21481/jbunka..58.201308.381}
TY - JOUR
AU - 최윤정
TI - 日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―
JO - Journal of Japanese Culture
PY - 2013
VL - null
IS - 58
PB - The Japanese Culture Association Of Korea (Jcak)
SP - 381
EP - 403
SN - 1226-3605
AB - The phenomenon of a “Hanlyu” is established as a genre in Japanese society today of 2013 it began about 10 years ago with the broadcast of the Korean movie “Winter Sonata” on NHK BS2 to the point that even today it is still expanding.
While various arguments about a Hanlyu or what it encompasses do not end, in this paper the meaning of Hanlyu is from an established source from a previous review. Adding to this is the major role that middle-aged and elderly Japanese female played in fuelling this “Korean Boom”.
In Japanese society, the influence of middle-aged and elderly female on popular culture is rarely discussed, but in fact it is this consumer group that has been indispensable in seeing the generation of Hanlyu and ensuring its place in the future.
In this paper I would like to discuss the present condition of a Hanlyu, along with a future view focusing on the consciousness in middle-aged and elderly female consumer behaviors centering on the two concepts of a “Self-Concept”, “Lifestyle” which is an idea, which especially serves as a core of the consumer behavior model of Hawkins.
KW - Hanlyu;Japan;Middle-aged and elderly female;Winter Sonata;K-POP;Consumer behavior;Self-Concept;Lifestyle
DO - 10.21481/jbunka..58.201308.381
ER -
최윤정. (2013). 日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―. Journal of Japanese Culture, 58, 381-403.
최윤정. 2013, "日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―", Journal of Japanese Culture, no.58, pp.381-403. Available from: doi:10.21481/jbunka..58.201308.381
최윤정 "日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―" Journal of Japanese Culture 58 pp.381-403 (2013) : 381.
최윤정. 日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―. 2013; 58 : 381-403. Available from: doi:10.21481/jbunka..58.201308.381
최윤정. "日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―" Journal of Japanese Culture no.58(2013) : 381-403.doi: 10.21481/jbunka..58.201308.381
최윤정. 日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―. Journal of Japanese Culture, 58, 381-403. doi: 10.21481/jbunka..58.201308.381
최윤정. 日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―. Journal of Japanese Culture. 2013; 58 381-403. doi: 10.21481/jbunka..58.201308.381
최윤정. 日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―. 2013; 58 : 381-403. Available from: doi:10.21481/jbunka..58.201308.381
최윤정. "日本における韓流受容の現状と展望―中高年女性の消費者行動を中心に―" Journal of Japanese Culture no.58(2013) : 381-403.doi: 10.21481/jbunka..58.201308.381
