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Composition of Harutsugedori : Focusing on sequence and advertising

  • Journal of Japanese Culture
  • 2018, (78), pp.209-221
  • DOI : 10.21481/jbunka..78.201808.209
  • Publisher : The Japanese Culture Association Of Korea (Jcak)
  • Research Area : Humanities > Japanese Language and Literature
  • Received : June 29, 2018
  • Accepted : August 3, 2018
  • Published : August 31, 2018

choi tae wha 1

1광운대

Accredited

ABSTRACT

Very little research has focused on the twentieth-century ninjōbon(young romance) novel Harutsugedori. The present paper reports the result of research on the configuration and ideas of Harutsugedori that have not been discussed in previous studies. As long as it was aligned for each main character pair, Harutsugedori was a novel that could have a stable composition. However, Tamenaga Shunsui had a scene placement of “ShunsuiFormulas ” that thoroughly mixed each story, as if applying a mathematical formula. Further, in Harutsugedori, a product placement (PPL) was added for the doll maker Izumi Mekichi, but it matched the content enough to affect not only the propaganda but also the composition of the novel. To sum up, the doll of Izumi Mekichi serves not just to advertise, but also to convey the true heart of Uusugumo thinking of Chogato readers. In Harutsugedori, the technique of “Shunsui Formulas” that Shunsui used to gain popularity with readers was used in the completed form. Self-esteem is a strong motif in the novel. Harutsugedori was also a manifesto to communicate widely Shunsui’s ninjōbon policies and the “Shunsui Formulas.”

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