@article{ART002411530},
author={Lee Jin Hee},
title={Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-},
journal={Journal of Japanese Culture},
issn={1226-3605},
year={2018},
number={79},
pages={129-145},
doi={10.21481/jbunka..79.201811.129}
TY - JOUR
AU - Lee Jin Hee
TI - Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-
JO - Journal of Japanese Culture
PY - 2018
VL - null
IS - 79
PB - The Japanese Culture Association Of Korea (Jcak)
SP - 129
EP - 145
SN - 1226-3605
AB - In general, consumers are aware of that commercial marketing is used to increase sales. However, in the 21st century, where the emphasis is on corporate social responsibility, it has become necessary to think about ways to increase social value, as well as enhance consumers' personal values. This study examines corporate efforts through the lens of a conceptual understanding of social and cause-related marketing. By examining these cases, this study aims to contribute to the realization of social values and benefits by creating a variety ways to enhances the effectiveness of public campaigns. In the case of Korean, Japanese, United States, and Europe public campaigns, social and public interest marketing could be used to create good corporate culture and image and enhance consumers and social values. Therefore, social and cause-related marketing should continue.
KW - Corporate social responsibility;Social marketing;Social and cause-related marketing;Corporate culture;Social value
DO - 10.21481/jbunka..79.201811.129
ER -
Lee Jin Hee. (2018). Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-. Journal of Japanese Culture, 79, 129-145.
Lee Jin Hee. 2018, "Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-", Journal of Japanese Culture, no.79, pp.129-145. Available from: doi:10.21481/jbunka..79.201811.129
Lee Jin Hee "Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-" Journal of Japanese Culture 79 pp.129-145 (2018) : 129.
Lee Jin Hee. Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-. 2018; 79 : 129-145. Available from: doi:10.21481/jbunka..79.201811.129
Lee Jin Hee. "Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-" Journal of Japanese Culture no.79(2018) : 129-145.doi: 10.21481/jbunka..79.201811.129
Lee Jin Hee. Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-. Journal of Japanese Culture, 79, 129-145. doi: 10.21481/jbunka..79.201811.129
Lee Jin Hee. Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-. Journal of Japanese Culture. 2018; 79 129-145. doi: 10.21481/jbunka..79.201811.129
Lee Jin Hee. Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-. 2018; 79 : 129-145. Available from: doi:10.21481/jbunka..79.201811.129
Lee Jin Hee. "Effectiveness of Public Campaigns Using Social Marketing: -Focus on Domestic, Japanese, and Overseas Corporate Culture Cases-" Journal of Japanese Culture no.79(2018) : 129-145.doi: 10.21481/jbunka..79.201811.129
