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Comparative Study on Spanish Wine and Korean Wine

  • International Journal of K-Culture/K-Culture융합연구
  • Abbr : IJKC
  • 2022, 1(1), pp.83~92
  • DOI : 10.23159/IJKC.2022.10.311.005
  • Publisher : K-culture Convergence Research Society
  • Research Area : Humanities > Other Humanities
  • Received : June 30, 2022
  • Accepted : August 10, 2022
  • Published : October 31, 2022

Marta Donapetry 1

1ISCTE Business School, Portugal

ABSTRACT

Objectives: Spain and Korea are two completely different countries historically and cultrally, but they have something in common that they have enjoyed drinking for a long time. Especially, Spanish wine has a great reputation internationally and Spain is a major producer and exporter of wine. Korean wine market has also been gradually developing recently. Methods First, this study examined the history and characteristics of Spanish and Korean wines. Next, this paper looked at the differences in perception of wine in the two countries. Finally, we looked at the difference between Spanish wine culture and Korean wine culture in recent years. Conclusions: Wine has been a part of Spanish culture for centuries. And even a passion for wine has led to the development of the wine-based tourism industry beyond the production and sale of wine. This type of tourism can be enjoyed by anyone regardless of age or gender. On the other hand, the first kind of wine developed in Korea was not wine, but a liquor called Makgeolli. It was not until the 1970s that the Korean government began to foster the wine business, and the Korean wine market began to form when wine imports were fully opened ahead of the 1988 Seoul Olympics. Wine in Korea tended to be considered as a luxury, and red wine is being promoted as good for health. Spain continues to seek new international trends to develop its own solid growth potential wine market while boosting wine consumption. Korean wine market is also expected to grow more and more in the future.

Citation status

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