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Comparative Study on Korean Fashion and Italian Fashion

  • International Journal of K-Culture/K-Culture융합연구
  • Abbr : IJKC
  • 2023, 4(4), pp.99~114
  • Publisher : K-culture Convergence Research Society
  • Research Area : Humanities > Other Humanities
  • Received : November 30, 2023
  • Accepted : December 15, 2023
  • Published : December 31, 2023

Indya Lestani 1,  Germana Pagliarulo 2

1University of Udine, Italy
2Catholic University of Sacred Heart, Italy

ABSTRACT

Objectives: The main objective of this article is to examine the similarities and differences in how fashion is showcased and promoted in Italy and Korea. Methods: The approach to writing this article involved reviewing and synthesizing information from multiple reputable journals and drawing on proper experience. To ensure the credibility and validity of the findings, each used source has been carefully evaluated, looking for relevant, accurate, and reliable information. This way, different perspectives on the topic and a well-rounded view of the issue are provided, incorporating both empirical evidence and personal insights. Conclusions: Besides the differences in culture and background of fashion panorama, the article demonstrates the common role of Fashion Weeks in promoting and showcasing new styles and trends, as well as the impact of fashion influencers such as K-idols and fashion bloggers on shaping fashion preferences and driving consumer’s demand. By examining these commonalities, it may be possible to identify new opportunities for collaboration and exchange between the Italian and Korean fashion industries.

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