@article{ART003104923},
author={Wang Tao and JiHye Jang},
title={A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -},
journal={Multi-cultural Society and Education Studies},
issn={2586-6206},
year={2024},
volume={17},
pages={41-62},
doi={10.22957/mses.17..202407.41}
TY - JOUR
AU - Wang Tao
AU - JiHye Jang
TI - A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -
JO - Multi-cultural Society and Education Studies
PY - 2024
VL - 17
IS - null
PB - Institute for multicultural studies
SP - 41
EP - 62
SN - 2586-6206
AB - This study explores changes in fairness awareness among Chinese consumers during the evolution of China’s consumption culture. A preliminary analysis of China’s consumption culture shows a transition from focusing on basic necessities like food and clothing to emphasizing high quality, customization, and diversification. Case studies highlight issues such as big data customer discrimination, leading to consumer dissatisfaction.
Chinese consumers’ fairness awareness has evolved from prioritizing equal resource distribution to actively defending their rights and engaging in discussions in new consumption environments, especially on platforms like the Black Cat Complaint website. They also increasingly use media to monitor platform enterprises voluntarily. Therefore, it is crucial to respond proactively to ensure fair transactions for consumers amidst increasing fairness awareness in China. Analyzing aspects perceived as unfair by Chinese consumers on grievance platforms can contribute to understanding recent trends and consumer culture.
KW - China;consumer culture;fairness consciousness;platform companies;big data customer discrimination
DO - 10.22957/mses.17..202407.41
ER -
Wang Tao and JiHye Jang. (2024). A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -. Multi-cultural Society and Education Studies, 17, 41-62.
Wang Tao and JiHye Jang. 2024, "A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -", Multi-cultural Society and Education Studies, vol.17, pp.41-62. Available from: doi:10.22957/mses.17..202407.41
Wang Tao, JiHye Jang "A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -" Multi-cultural Society and Education Studies 17 pp.41-62 (2024) : 41.
Wang Tao, JiHye Jang. A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -. 2024; 17 41-62. Available from: doi:10.22957/mses.17..202407.41
Wang Tao and JiHye Jang. "A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -" Multi-cultural Society and Education Studies 17(2024) : 41-62.doi: 10.22957/mses.17..202407.41
Wang Tao; JiHye Jang. A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -. Multi-cultural Society and Education Studies, 17, 41-62. doi: 10.22957/mses.17..202407.41
Wang Tao; JiHye Jang. A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -. Multi-cultural Society and Education Studies. 2024; 17 41-62. doi: 10.22957/mses.17..202407.41
Wang Tao, JiHye Jang. A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -. 2024; 17 41-62. Available from: doi:10.22957/mses.17..202407.41
Wang Tao and JiHye Jang. "A Study on Consumption and the Fairness Awareness of Chinese People - Focusing on Big Data Customer Discrimination by Chinese Platform Companies -" Multi-cultural Society and Education Studies 17(2024) : 41-62.doi: 10.22957/mses.17..202407.41
