@article{ART001742165},
author={ParkJeonYull and Choi Jungeun and 최중락},
title={Japanese 'Culture Nation Theory' and Cool Japan Strategy},
journal={日本硏究},
issn={1229-6309},
year={2013},
number={34},
pages={283-300}
TY - JOUR
AU - ParkJeonYull
AU - Choi Jungeun
AU - 최중락
TI - Japanese 'Culture Nation Theory' and Cool Japan Strategy
JO - 日本硏究
PY - 2013
VL - null
IS - 34
PB - The Center for Japanese Studies
SP - 283
EP - 300
SN - 1229-6309
AB - Evaluation of Japan and Japanese culture is very diverse and the spectrum is very wide in accordance with history of the country and the world trade or exchange.
Especially seen in South Korea, Japan, historically and realistically must be a important neighbor. Mutual trade dependence is also high and a lot of Japanese visit Korea. The cultural policy of Korea is affected by Japan. Japan and South Korea are in a relationship that may not be aware of each other for economic or cultural phenomenon. Therefore, they tend to be overly responsive to the evaluation each other. When it is thought that the other's rating is positive, it tends to conjugate to their policy or strategy by amplifying or reinterpreting its meaning.
Especially in 2002, Japan was regarded as 'Cool Japan', means highly attractive country in the world which has strong soft power, and that was reflected in the policy.
Pop Culture such as manga and animation was expected to create a significant competitive advantage and make a huge income in the global market. However, it fell short of the expectations of the Japanese people or government. Japanese people are proud of their culture or Japanese soft power called 'Cool Japan', but the assessment of 'Cool Japan' in overseas was not higher than expected in Japan.
So it is suggested in Japan recently that they should be focused on the traditional sense of beauty or value again as important as ones of Pop Culture is.
KW - culture nation;hard power;soft power;Japanese culture boom;Cool Japan;cute
DO -
UR -
ER -
ParkJeonYull, Choi Jungeun and 최중락. (2013). Japanese 'Culture Nation Theory' and Cool Japan Strategy. 日本硏究, 34, 283-300.
ParkJeonYull, Choi Jungeun and 최중락. 2013, "Japanese 'Culture Nation Theory' and Cool Japan Strategy", 日本硏究, no.34, pp.283-300.
ParkJeonYull, Choi Jungeun, 최중락 "Japanese 'Culture Nation Theory' and Cool Japan Strategy" 日本硏究 34 pp.283-300 (2013) : 283.
ParkJeonYull, Choi Jungeun, 최중락. Japanese 'Culture Nation Theory' and Cool Japan Strategy. 2013; 34 : 283-300.
ParkJeonYull, Choi Jungeun and 최중락. "Japanese 'Culture Nation Theory' and Cool Japan Strategy" 日本硏究 no.34(2013) : 283-300.
ParkJeonYull; Choi Jungeun; 최중락. Japanese 'Culture Nation Theory' and Cool Japan Strategy. 日本硏究, 34, 283-300.
ParkJeonYull; Choi Jungeun; 최중락. Japanese 'Culture Nation Theory' and Cool Japan Strategy. 日本硏究. 2013; 34 283-300.
ParkJeonYull, Choi Jungeun, 최중락. Japanese 'Culture Nation Theory' and Cool Japan Strategy. 2013; 34 : 283-300.
ParkJeonYull, Choi Jungeun and 최중락. "Japanese 'Culture Nation Theory' and Cool Japan Strategy" 日本硏究 no.34(2013) : 283-300.
