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Japan in Discourse on Popular Culture in Korean 1990s : How The Positive Impression of Japan Has Been Formed

  • 日本硏究
  • 2014, (37), pp.225-250
  • Publisher : The Center for Japanese Studies
  • Research Area : Humanities > Japanese Language and Literature
  • Published : August 20, 2014

KIM ILLIM 1

1한국예술종합학교

Accredited

ABSTRACT

South Korea has re-recognized Japan positively since 1990s through popular culture, such as Manga and Anime. The positive impression of Japan has been built by the Korean new generation who was born in 1960～70s. This younger generation played a leading role for the discourse on popular culture in 1990s. They transformed the negative impression of Japan to positive one as below. First, they clearly recognized the facts that Korean had plagiarized Japanese popular culture. When they faced the facts, the moral relationship between Korea and Japan overturned in the field of popular culture. Secondly, the younger Korean generation who was born in 1960～70s acknowledged the generation of All-Campus Joint Struggle League who led a movement for democracy in Japan in the late 1960s as a NEW Japanese. The former identified with the latter in political, cultural and ethical aspects. In fact, Both pursued common value such as democracy, minority, and creativity. Most of all, the generation of All-Campus Joint Struggle League developed contemporary Japanese sub culture which became a worldwide hit in 1990s and was recognized positively by the younger Korean generation with this kind of identification and empathy. Therefore, the positive impression of Japan has been formed on the basis of evolving democratic environment which Korea and Japan shared. Thirdly, the Korean younger generation considered Japan as a market to which they could penetrate with their superior digital technologies. Japan was the first target to enlarge their cultural industries and build a global success. Since 1990s, Diversity, usualness, and creativity have been very highly regarded and deemed attached to Japanese sub culture. The positive recognition of Japan in Korea was one of the signals that a new generation who is free from colonial trauma appeared and Korean society started new steps.

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This paper was written with support from the National Research Foundation of Korea.
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