@article{ART001569107},
author={LEE Seonghun},
title={Latino Media and Spanish Language Television Broadcasting},
journal={Cross-Cultural Studies},
issn={1598-0685},
year={2011},
volume={23},
pages={243-264},
doi={10.21049/ccs.2011.23..243}
TY - JOUR
AU - LEE Seonghun
TI - Latino Media and Spanish Language Television Broadcasting
JO - Cross-Cultural Studies
PY - 2011
VL - 23
IS - null
PB - Center for Cross Culture Studies
SP - 243
EP - 264
SN - 1598-0685
AB - The results of 2000 Population Census explains the context of a series of incidents happening in the Latino television broadcasting market recently. That is, the rapid growth of Latino population so fast as overtaking the Black population has needed media as a means of Latino's own social interests and communication. In this context, the television broadcasting market as a marketing means of capitals targeting for the Latinos has experienced more rapid changes. In other words, there has been some changes in the Latino television broadcasting market which divided by two major networks, Univision and Telemundo.
It was 1970s when Latino media started to be considered as an important framework to understand the problems of the Latinos in American society. Experiencing the human rights movement of the 1960s, the Latino communities' sense of identity realized the importance of media as an expression of themselves from the interest on the factors which directly determine the quality of their life such as the immigration, education, health, and employment.
The anglo media plays a role in introducing the Latinos and forming the images of the Latinos to the non-Latinos. It can be possible to criticize that the anglo media propagates the unilateral image of the Latinos by the mainstream white society, the stereotyped images of the Latinos. The spanish media targeting for the Latinos has grown continuously, combining the inside needs of forming the identity of the Latinos and communication and outside needs of commercialism. On the other hand, the needs for the programs based on the American Latinos has been increased, along with the increase of the Latino media based on the dual languages or English.
This paper reviewed the history of the Latino media briefly, and then examined the relationship between the Latinos and the media through the television broadcasting which influence the Latino's everyday life enormously.
KW - latino media;Univision;Telemundo;Latino identity
DO - 10.21049/ccs.2011.23..243
ER -
LEE Seonghun. (2011). Latino Media and Spanish Language Television Broadcasting. Cross-Cultural Studies, 23, 243-264.
LEE Seonghun. 2011, "Latino Media and Spanish Language Television Broadcasting", Cross-Cultural Studies, vol.23, pp.243-264. Available from: doi:10.21049/ccs.2011.23..243
LEE Seonghun "Latino Media and Spanish Language Television Broadcasting" Cross-Cultural Studies 23 pp.243-264 (2011) : 243.
LEE Seonghun. Latino Media and Spanish Language Television Broadcasting. 2011; 23 243-264. Available from: doi:10.21049/ccs.2011.23..243
LEE Seonghun. "Latino Media and Spanish Language Television Broadcasting" Cross-Cultural Studies 23(2011) : 243-264.doi: 10.21049/ccs.2011.23..243
LEE Seonghun. Latino Media and Spanish Language Television Broadcasting. Cross-Cultural Studies, 23, 243-264. doi: 10.21049/ccs.2011.23..243
LEE Seonghun. Latino Media and Spanish Language Television Broadcasting. Cross-Cultural Studies. 2011; 23 243-264. doi: 10.21049/ccs.2011.23..243
LEE Seonghun. Latino Media and Spanish Language Television Broadcasting. 2011; 23 243-264. Available from: doi:10.21049/ccs.2011.23..243
LEE Seonghun. "Latino Media and Spanish Language Television Broadcasting" Cross-Cultural Studies 23(2011) : 243-264.doi: 10.21049/ccs.2011.23..243
