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A study on the intertextuality and intertextuality mark of multimodal texts on the People's Daily

  • Cross-Cultural Studies
  • 2023, 68(), pp.125-153
  • DOI : 10.21049/ccs.2023.68..125
  • Publisher : Center for Cross Culture Studies
  • Research Area : Humanities > Literature
  • Received : January 10, 2023
  • Accepted : February 7, 2023
  • Published : February 28, 2023

SHIN GEUNYOUNG 1

1경희대학교

Accredited

ABSTRACT

This paper analyzes the intertextuality, the semantic relationship of multimodal texts. Complex style text refers to text that comprises a single text with character text and text in various other forms. In one text, disparate texts coexist, interact, and form a complete text. We looked at how these multimodal texts form a semantic relationship and interact within a complete text. The semantic relationship between multimodal texts, which is the core part of this paper, is based on the theory of intertextuality, which refers to the semantic relationship between texts. China's People's Daily, where various complex texts appeared, was used as language data, and the types of complex texts shown here included photographs (pictures), graphs, and QR codes, excluding character text. The intertextuality with each type of character text was analyzed. Finally, in this paper, we also examined the intertextual notation of complex style texts. In this paper, the intertextuality of complex style text was examined by limiting it to the scope of newspaper report text. Since it is self-evident that complex style text is also a textual phenomenon, it is expected that the individuality and universality of various types of text will be studied further in the future.

Citation status

* References for papers published after 2023 are currently being built.