@article{ART003216742},
author={김미정},
title={Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up},
journal={Cross-Cultural Studies},
issn={1598-0685},
year={2025},
volume={75},
pages={155-190}
TY - JOUR
AU - 김미정
TI - Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up
JO - Cross-Cultural Studies
PY - 2025
VL - 75
IS - null
PB - Center for Cross Culture Studies
SP - 155
EP - 190
SN - 1598-0685
AB - This paper proposed a novel conceptualization of transmedia activism, utilizing the analytical framework of “story-doing” to examine the manner in which digital narratives could effectively mobilize audiences beyond the realm of storytelling, thereby fostering tangible civic engagement. This study draws on films The Swimmers and Don’t Look Up to develop a three-pronged analytical framework comprising emotional immersion, platform-linked action, and networked co-creation. Grounded in foundational theories of transmedia storytelling, this paper advances the field by exploring story-doing not as a corporate strategy, but as a cultural and political practice. It critically interrogates the efficacy of media-initiated activism and considers broader implications for participatory culture and ethical spectatorship in the digital era.
KW - transmedia activism;story-doing;The Swimmers;Don’t Look Up;participatory media;new media culture
DO -
UR -
ER -
김미정. (2025). Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up. Cross-Cultural Studies, 75, 155-190.
김미정. 2025, "Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up", Cross-Cultural Studies, vol.75, pp.155-190.
김미정 "Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up" Cross-Cultural Studies 75 pp.155-190 (2025) : 155.
김미정. Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up. 2025; 75 155-190.
김미정. "Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up" Cross-Cultural Studies 75(2025) : 155-190.
김미정. Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up. Cross-Cultural Studies, 75, 155-190.
김미정. Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up. Cross-Cultural Studies. 2025; 75 155-190.
김미정. Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up. 2025; 75 155-190.
김미정. "Transmedia Activism as Story-Doing in the New Media Age: Case Studies of The Swimmers and Don’t Look Up" Cross-Cultural Studies 75(2025) : 155-190.
